Top Ten E-commerce Marketing Strategies to Boost Your Online Sales

top 10 Ecommerce

To boost online sale is the primary goal for any businesses like large and small. So you need some e-commerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store.

Below mentioned e-commerce marketing strategies and tips, will help you on how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales.

Show shipping costs.

We all know that no one likes the process of typing all of his or her information into your site and get all the way to the end only to find out that there is a big amount of shipping cost. Be upfront with customers. If you can, let them know how much they will be paying at the beginning of your check out process. Or pay for a flat rate shipping if this is an option for your products.

Give customers the option to keep shopping.

Give more option to your customer so that they can keep on shopping before they check out they might consider it and continue checking out. It also happens a lot of the time when customers will continue to browse your site just to make sure they didn’t miss anything. E-commerce marketing strategies like this are easy to incorporate into your checkout process. Place “keep shopping” button next to your “continue checkout” button and make sure that they are both easy to find on your web page.

Post compelling content frequently

To increase your social following over time, it’s crucial to post content consistently. A recent survey has suggested that audiences respond differently depending on your posting frequency. You even compare your posting frequency and engagement rates with your fellow competitors.

Automate word-of-mouth with social reviews

You can use product reviews to create trust and gain insights into your products and it will also help you in increasing your online sales. The process is completely automatic which means you don’t have to manually reach out to customers yourself. You need to connect your business’s social accounts and post the reviews directly to your pages.

Make it easy to share your products

Social share buttons are a key element in increasing the “virality” of your site, which can, in turn, drive traffic and boost online sales. Keep the buttons to the popular social networks like Facebook, Twitter, and Pinterest as they are easy for users to find.

Pin your best posts to the top of your profile

Any time you engage with others through a social profile, you’re not just building your online presence. There’s also a chance that those people you engage with might quickly check out your social profile feed and click through to your site or content.

Make a note that all the features at your disposal so your profile communicates what you want and funnel clicks where you want:

1) Update an eye-catching cover photo like a product image or a banner to promote a sale
2) Your bio or profile should have links to your site.
3) Always feature or “pin” a post at the top of your feed.

Invest in Quality Product Images

Always invest in quality product photography as it will have a similar effect on visitors to your site. Regardless of what you are selling, include high-quality images of your products and no tiny thumbnails or poorly lit shots taken in your stock room. Make sure you include a wide range of images. It might look that you are overdoing it for your products from every conceivable angle but give a try. People like to kick a product’s proverbial tires before buying, especially online anything.

Enable shopping on Instagram

You can boost your online sales by adding products to your Instagram posts and stories. Basically, you put virtual product “tags” on your product photos (and stickers in your Instagram Stories). Instagram users can then click on these tags to see how much a product costs and they can tap to learn more and make a purchase. Nowadays it’s one of the most flawless ways to blend Instagram and e-commerce.

Give Gmail Ads a Try

After many years in and out of beta, Gmail Ads are FINALLY available to everyone. It is one the exciting ways to reach prospects and increase sales. One of the most effective ways to use Gmail Ads is by targeting competitor keywords. Your customers are getting emails from your competitors that mention their brand terms right now. So target those same terms and show up in their inboxes can hopefully change their minds.

E-Commerce-Marketing-Tips

Personalize the Buying Experience for Customers

Make your customers feel like your store is dedicated to helping them pick out the perfect product. Use name personalization in your emails or on your website, recommend products based on previous purchases, or up your marketing game with a personalized quiz. This is one the best ways to connect with customers. Give them on a unique shopping experience that is aligned with their personal tastes and styles

Make sure your eCommerce store is an online representative of your business. We do hope that these eCommerce marketing tips will remain handy for you in expanding your business through strengthening online presence. But then, we cannot expect overnight success. Just stick to these strategies, and gradually you will see a visible uptrend in traffic as well as the conversion rate for your eCommerce shop.

Top 2018 SEO trends that will shape the Digital Marketing Industry

Digital Marketing

Digital marketing has become one of the most essential tools for forward-thinking companies in order to fruitfully promote their business. Long gone are the days when having only an online presence across different platforms including websites, e-commerce or social media was enough.

To build a strong online presence, SEO is the only success mantra to get maximized goals and conversions as well as up your website rankings. Now with the help of real-time insights we can market the brand where the prospects spend more time. Google helps us gather relevant data on the basis of which search results have become more accurate, personalized as well as timely than ever.

With Google rolling fresh new algorithms every day in order to give users desired results, it has become very important for businesses to stay updated with the changing SEO trends and formulate their digital marketing strategies accordingly.

Amp up your SEO game by delivering the right information at the right time in a timely manner thus enhance customer experience. Let the customers find your business and buy your products. Here are the top every-changing SEO game trends that will dominate the year 2018 and will shape the digital marketing industry:

digital marketing

  • Voice search will empower the world

Voice assistance has become one of the best medium to grab customer’s attention. It has been integrated into almost everything from mobile to TV’s to remote devices, even major companies like Google, Apple’s Siri and Microsoft’s Cortana have changed the way content is created and search engines are used.  Nowadays people just directly say words or sentences to search anything. Thus, in order to socially advertise your brand, it is necessary for companies to integrate voice technology and include keywords in their websites that match the voice search results to make it SEO friendly. There are many analytical tools available that can help in figuring out the trending keywords to increase the traffic.

  • Video content will expand wings 

Video Content

Confused how video which is already there since ages will cover the new social media marketing realm? Well, according to a study, Video SEO will account for over 82% of all the consumer internet traffic. The graph of this powerful medium is continuously rising, people love video advertisements, and many companies have also started providing webinars, tutorials etc. to facilitate user experience. Video SEO is here to stay and it is a good strategy to incorporate it into social media marketing strategy to take your business to new heights.

  • Mobile application matters a lot

Accessibility of mobile has already taken the market by storm and the usage is just expected to increase in the coming years. In order to increase click-through and conversion rates make your websites mobile-friendly which makes easy for the users to access information anywhere, anytime. Mobile is unignorably big getting popular amongst major brands and is thus advisable to incorporate the same into your marketing gimmicks as well.

  • Live quality content will attract customers

Content and keywords are the foundation of SEO helping to create personalized content based on customer’s buying patterns and experiences which can get more clicks and conversions. Quality of the content is extremely important to assure authentication of the brand. Next-gen companies have also adopted various techniques to take live content and engage customers with live videos and demos. The trend is rapidly rising covering all aspects of social media with Facebook one of the most popular social platform making the most of it.

  • Featured snippets and answersSchema And Rich Snippets

One of the new features of Google initiated to answer the queries of users, rich snippets are on the top of the search engine result page. Feature-rich snippets can be in the form of paragraphs, bullets or numbers making it easy for the users to search their answers quickly. Looking for favourable SEO results, implement this tactic and amp up your game. Higher the snippets higher the chances of increasing SEO.

Conclusion

The millennials are getting so connected to social media these days that they expect everything to get over there. Implementing SEO in your marketing plans, will not only help you stay ahead of your competitors but will also help amplify revenues and attract more fan base! Follow these SEO trends and increase the targeting of your most relevant customers as well as up your rankings in the search engines.

The Google Page Speed Update: Slow Mobile Sites Going To Be Downgraded For Search

Google pages peed insights

Google has recently announced a few days ago the latest update to mobile search ranking algorithm, calling it ‘Speed Update’ that shall come into effect starting July 2018. Slow loading pages have long been a concern, and page speed already figures prominently in ranking signals for desktop searches. With this move, it seems Google is getting just as focused toward enhancing mobile experiences.

Page Load Time

In the official blog update by Google, they have indicated that this update is not a booster for ranking if your site is fast, rather is going to downgrade slower sites for SERPs:

“People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

So what does it mean for website owners? The first good news is that webmasters have a few months to get their sites updated to ensure compliance with this. However, do keep in mind that the indexing will probably happen in this order: Mobile version > Desktop version > AMP, indicated by Maile Ohye here.

Page Load Speed Fact

While there is no direct metric to confirm how this update will affect your site, you can try using PageSpeed Insights, Lighthouse Tools and Chrome User Experience Report for performance evaluation, as suggested by Google. Content is still going to be a higher ranked metric as compared to speed, considering Google is keen on letting slower pages show up if they have more relevant content.

Above all, if your website is functioning as it is supposed to be across content, code and linking, this update will mostly not make much of a difference unless the site is a super slow one. You will also not have any metric to assess when this update hits your site. Your best chance is to focus on better speeds, enhanced user agent-based experiences and increased relevance in content.