To boost online sale is the primary goal for any businesses like large and small. So you need some e-commerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store.
Below mentioned e-commerce marketing strategies and tips, will help you on how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales.
Show shipping costs.
We all know that no one likes the process of typing all of his or her information into your site and get all the way to the end only to find out that there is a big amount of shipping cost. Be upfront with customers. If you can, let them know how much they will be paying at the beginning of your check out process. Or pay for a flat rate shipping if this is an option for your products.
Give customers the option to keep shopping.
Give more option to your customer so that they can keep on shopping before they check out they might consider it and continue checking out. It also happens a lot of the time when customers will continue to browse your site just to make sure they didn’t miss anything. E-commerce marketing strategies like this are easy to incorporate into your checkout process. Place “keep shopping” button next to your “continue checkout” button and make sure that they are both easy to find on your web page.
Post compelling content frequently
To increase your social following over time, it’s crucial to post content consistently. A recent survey has suggested that audiences respond differently depending on your posting frequency. You even compare your posting frequency and engagement rates with your fellow competitors.
Automate word-of-mouth with social reviews
You can use product reviews to create trust and gain insights into your products and it will also help you in increasing your online sales. The process is completely automatic which means you don’t have to manually reach out to customers yourself. You need to connect your business’s social accounts and post the reviews directly to your pages.
Make it easy to share your products
Social share buttons are a key element in increasing the “virality” of your site, which can, in turn, drive traffic and boost online sales. Keep the buttons to the popular social networks like Facebook, Twitter, and Pinterest as they are easy for users to find.
Pin your best posts to the top of your profile
Any time you engage with others through a social profile, you’re not just building your online presence. There’s also a chance that those people you engage with might quickly check out your social profile feed and click through to your site or content.
Make a note that all the features at your disposal so your profile communicates what you want and funnel clicks where you want:
1) Update an eye-catching cover photo like a product image or a banner to promote a sale
2) Your bio or profile should have links to your site.
3) Always feature or “pin” a post at the top of your feed.
Invest in Quality Product Images
Always invest in quality product photography as it will have a similar effect on visitors to your site. Regardless of what you are selling, include high-quality images of your products and no tiny thumbnails or poorly lit shots taken in your stock room. Make sure you include a wide range of images. It might look that you are overdoing it for your products from every conceivable angle but give a try. People like to kick a product’s proverbial tires before buying, especially online anything.
Enable shopping on Instagram
You can boost your online sales by adding products to your Instagram posts and stories. Basically, you put virtual product “tags” on your product photos (and stickers in your Instagram Stories). Instagram users can then click on these tags to see how much a product costs and they can tap to learn more and make a purchase. Nowadays it’s one of the most flawless ways to blend Instagram and e-commerce.
Give Gmail Ads a Try
After many years in and out of beta, Gmail Ads are FINALLY available to everyone. It is one the exciting ways to reach prospects and increase sales. One of the most effective ways to use Gmail Ads is by targeting competitor keywords. Your customers are getting emails from your competitors that mention their brand terms right now. So target those same terms and show up in their inboxes can hopefully change their minds.
Personalize the Buying Experience for Customers
Make your customers feel like your store is dedicated to helping them pick out the perfect product. Use name personalization in your emails or on your website, recommend products based on previous purchases, or up your marketing game with a personalized quiz. This is one the best ways to connect with customers. Give them on a unique shopping experience that is aligned with their personal tastes and styles
Make sure your eCommerce store is an online representative of your business. We do hope that these eCommerce marketing tips will remain handy for you in expanding your business through strengthening online presence. But then, we cannot expect overnight success. Just stick to these strategies, and gradually you will see a visible uptrend in traffic as well as the conversion rate for your eCommerce shop.