Irrespective of your small, medium or large scale business, social media marketing is an important tool which you should add to your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and also boost your leads and increases sales. Today, more than three billion people around the world are using social media every month, it’s no passing trend! Most business owners are active on social media. Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”
- Facebook is King for Paid Social Ads
Facebook has appealed targeted audience and it’s like no other social network has cornered the market in that terms. While LinkedIn stands second (20% of marketers use it) but Facebook dominated with 90% usage rate. If you want to advertise your product online then Facebook might be a good option, assuming your audience spends a significant amount of time there.
- Post one piece of content multiple times
When you write a great blog post, e-book (or any other type of content) then don’t just post it once and forget about it. Instead, write multiple different updates for the link to that content and schedule the updates out over the course of the next week or a month. If you post a blog on Facebook. For example, you might have one update that reads “Check out our top 5 Facebook advertising tips,” another one reads “Learn 5 secrets for winning Facebook ads,” etc. You get the gist.
- Use contests and promotions
Contests are a great way to facilitate some great engagement and social media gives organizations the chance to engage with their audience. When it comes to promotions, you can offer your audience exclusive content or discounts which are an excellent way to provide value through your social media channels and give people an incentive to continue to follow you.
- Use images on Twitter
Twitter is a tangled environment with a number of people and organizations competing for attention. That’s why you need to include images with your tweets; not only do they take up a more real estate in users’ news feeds, but they also help draw people in so they click on your link. Along with this they also Convince & Convert found that sharing images on Twitter increases retweets by 150%.
- Content is a Master
On social networking, original written content is by far the most popular and successful and 58% use it, whereas only 19% spotlight is on original visual assets. Spreading your share is always prudent, but if your audience reacts to your original content then you need to provide more and share more.
- Optimizing Blogs for Mobile is More Important
A few years back, no one actually cared about how their websites or blogs looked on mobile phones. People weren’t accessing the Internet on their phones and tablets as much as they do now. A previous year more than half of mobile users accessed the Internet on their phones and by 2019, that number is expected to grow to 79.2%. So, make sure your blog looks good and is navigable on smaller mobile screens, or else you risk losing major traffic
- Virtual Reality
Mark Zuckerberg bought over Oculus, a virtual reality company in 2014. Later, the Facebook team has worked and launched a feature known as 360 Video which lets users watch videos in all directions. This makes use of the Oculus technology.
Today social media is a vital part of your business marketing, so don’t make it stressful to manage. So, take the first step, make a profile, and start engaging with your customers.