7 Futuristic e-commerce of 2019 driving sales and ROI

E commerce 2019

Over the past few years, the e-commerce industry has been experiencing steady growth. It is said that by 2021 global e-commerce revenue will reach to $4.88 trillion. So you can expect more business growth in the coming years. It’s a competitive market you need to stay on your toes to get ahead. Technology keeps changing and you also need advanced technology to sustain in the market.

Let’s explore the top emerging e-commerce trends that you should follow in 2019 to beat your competition.

1. Offering In-Store Pickup

Online shopping already offers delivery but nowadays merchants provide in-store pickup feature too. This will be very useful if you have the number of stores in different locations. It will also deal with your inventory management issues. It will save your order fulfillment costs, you can easily answer their queries when shoppers visit the store and also compare products. With this, your staff will on cross-selling and up-selling.

2. Multi: currency, language, and channel

There are many platforms which support multi-currency options. If people see familiar payment options in the currencies then it might increase your conversion rate. Multi-language offers retailers to localize their sites and make their message accessible to the local audience. Last, multi-channel lets sellers put their message and their products in front of customers wherever they are. Instead of forcing customers to come to you, it’s now easier to just come to them.

3. Chatbots as Personal Assistants

Since a few years, we have been using chatbots. AI-powered Chatbots helps the business grow as it increases user engagement. It is estimated that by 2025 Chatbots will reach to $1.25 billion. With every passing year, chatbots are getting cheaper, smarter and widespread.

4. Smart Payment Processing Method

One of the last steps in your ultimate shopping journey is the payment process. This process has to be effortless and smooth for an easy payment option that will ensure quick conversions. And if you work on a global level then it must offer a better payment solution.

5. Localize and Personalize Customer Experience

It is very important to identify your potential customer. Use various customer data points to personalize your website and deliver relevant products. The data points include customers’ Search Queries, Purchase History, Shopping Cart, Social Behaviour, Geographic Location or Segments. By using such data points, you can deliver nothing but the best to individual customers. All personalization should aim to better the customer experience.

6. Voice Search Will Take Lead

Numbers of e-commerce sites have already begun using voice search. As per Google guidelines, content for voice search should include more textual content as this will allow them to appear in rich snippets and knowledge graphs. Use of voice-enabled buttons can lead to more conversions from smart speakers.

7. Diversity in representation

E-commerce brands have lately understood that what they need to do in order to appeal customer. Yes, they now use models that look like real people. More importantly, women of all shapes, sizes, ethnicities, and life experiences were able to see models that actually looked like them. This kind of campaign will increase your sells considerably.

Take Away

Start with the trends you believe will bring your company the best return on investment. These trends, when combined, form a solid foundation for a holistic business strategy meant to boost sales and pave the way for brand innovations and a futuristic, yet satisfying, customer experience so follow the trend that you believe will bring your company the best return on investment.

Tips for choosing the right web development agency for your business

Web Development Agency

To find the best web agency can be taxing, whether you have just started a business online or have an established one but looking to re-brand your position in the market. Today all over the digital space you will see a lot of website agencies and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a hasty decision on the web agency can land you in a soup, causing you to not only lose money but also your time and effort.

When it’s about your expectations, remember that you need to be practical. In advance, you need to plan everything or find someone to do the web design process for you. If you don’t know much about web design and development then consult a professional. An interactive web design agency will help you create a website according to your needs.

Below are some simple 5 tips to choose the best web design & development company in London.

Check testimonials

You may check the testimonials of the past clients of the company and can inquire about the work and services they usually offer because testimonials do tell you about the performance and services of the agency.

Set your budget

You should know your needs and your budget (especially if it is limited). Never go for an agency which offers outdated design for a lower price but look for one that will give you a reasonable and an adequate solution comprised of quality and good pricing which means that if you have a limited budget, it should not harm the end-result. The best thing about web design is that it can always be updated – and redesigned so when your business and budget grow, you will be able to make things bigger on your site as well.

Effective communication:

Whoever or whichever individual or organization you choose to get your web project delivered, make sure that they are interested in communication where you can openly express your ideas. Also, find if they have local knowledge which is essential for your project and business to flourish. They should have a clear picture of who your audience is and what kind of an online strategy can help you reach them which needs to be incorporated into the web design.

Portfolio as a measurement of success

A portfolio describes a design company’s orientation very clearly. It gives you a clear picture of whether they consider design, big, complex systems, and development, or if their services are complete or not. So, make sure you find an agency with a solid portfolio, whose clients are renowned and whose work is done having in mind the client’s needs.

Content is king

While picking a web design agency for your business, so pay attention that the agency values content over everything else. You will know you are in the right place if the agency spends time getting to understand the kind of content you want on your website. A good web agency will value content first and exhibit how this content would leverage the design for a great website to be built and help you not only form an amazing website but reach your SEO goals as well.

Final Words

We hope these tips will help you on your way to choosing the right web development company. Make sure to have a good idea of what you want in mind, do your research and consider whether you want more services from the same organization. The most important aspect to keep in mind is that your website will represent your brand and tell your story. So, make sure that you are going for a web design agency that understands you and your business and deliver great results. Try and always approach a win-win situation for both you and the agency in any discussion or negotiation. The benefit will always be visible in your project.

We are ready to be your digital partner on your way to success. Leave us an inquiry or ask a Whiz expert to know how we can help! Get in Touch with Whiz Solutions info@whizsolutions.co.uk for any assistance.

SaaS Vendor dealing with GDPR compliances

GDPR-Image

SaaS refers to a short term of Software as a Service is implacably growing term for assisting and delivering online application to the customers. It is highly successful business model for online application development where the data privacy and protection is always in doubt. Before jumping into data protection and how it relates to SaaS business owners. Let go deep into what SaaS is and why data protection are so important.

Software as a Service (SaaS):-

Software application were used to be purchased wholly and completely which is downloaded directly to a device or tangible copy, now with growing technology of cloud computing it is been accepted across the globe to create a cloud based application and charge as per subscription. With an emerging technology the user can avail the functionality of application from any location and any device. This business model is accepted and created with the ease of accessibility for the user.

While looking towards this business model the main concern for both companies and customer is about the trust for the data protection. Customer using SaaS will be entrusting a third-party provider with business processes, confidential company data/ information.

The customer need to be aware about the data accessibility and data protection document from SaaS provider. The access can be with the employees of the company while they have to ensure the security of the data. The data can be on both ends i.e. company & customer so it is important to be on track with all the privacy legislation to make sure about the collected data from the customers remains protected.

The functionality of original product may be similar with SaaS product however the security of data and information are very much to be different. While the SaaS platform owner won’t be making copy or installing the software on its own device, but he must be acquiring the right and permission to access it as a service instead. To ensure client about his data is protected with us by following the GDPR.

The General Data Protection Regulation (GDPR):-

The data protection case scenario came into existence on May 25th 2018. While the legislation was designed by European Parliament back in 2016. With the evolving technology in computing, the previous 1995 data protection was outdated so it was necessary to have a revised data protection legislation likewise an advanced data legislation with the new technology. EU is always about their high standards data protection.

All the vendor across the globe needs to be aware about the requirement and are in complete compliances with them. The GDPR are applicable to the international companies that collected the data of EU citizen’s. Which includes the companies that are in EU soil and overseas companies who are offering services to EU clients.

The vendor has to comply with the GDPR ACT if they want to conduct their business with EU citizens else they will fall under the non-comply penalty.

These penalty includes administrative fines that can reach up to 20 million Euros or 4% of the company’s global annual turnover. The greater amount will be considered.

To avoid such penalty the company should follow the necessary GDPR requirement mentioned in the link.

A vendor or any business to become GDPR compliances needs to consider:-

Data Mapping:-

The first step that needs to be checked is how the data moves in your organization. Documenting the way that the information flows in your company by making an inventory helps you demonstrate that you comply with GDPR.

Mapping the data will help any organization to track the problems of GDPR compliances.

If the data processes rely on a lawful basis then only data operations can be conducted. The dependency will be toward the lawful basis of the personal data being processed and the purposes for processing.

Privacy Policy:-

Users will first look for privacy policy and check the GDPR compliance. Where you need to provide concise information and easy to understand.

Business changing model GDPR. The company and client both need to understand the importance of the data privacy and needs to understand the principals of GDPR and procedure being implement for compliances.

Steps to be considered:

  • Mapping for data performed by data processors
  • Transparency of data with the user who uses to visits Application.
  • Before acquiring, give informative notice to your employees, vendors, and clients as per GDPR.
  • Configure your complex method to use explicit consent when processing sensitive personal data on your website.
  • Data Controller should always co-operate with the Supervisory Authority regarding there task.
  • An observation in the data processor is mandatory to keep a record for proof consent and security purpose.
  • Required an observation on other GDPR compliant vendors since GDPR has no formatting rules to be followed.
  • A formatted security procedure needs to be installed in order to gain report or detect/investigate data breaches internal as well as external. Where a complex data breach set-up is demanded a better outcome. However, if there is any data breach then required to report within 72 Hours of Turnaround time to Supervisory Authority unless the data was encrypted.
  • Since the data protection is not a one-time project is a continuous process to collect the data and ensures the protection of the data and its proper use.
  • A Complex data breach mechanism installation.
  • All the procedure should in compliance with GDPR.
  • Employee Customer and outliers contract should be updated.
  • Secure data through the legit organization and technical measurements.
  • The data transfer with any other company/vendor is GDPR compliant or not.

Optimization toward GDPR

Talking about GDPR, the vendor has to make aware to customers or visitor/users about GDPR compliant company with website optimization as per GDPR guidelines.

Opt-in form:– An legit format of getting the business information. An Info-graphic with the GDPR compliant is the best thing to start with concurrently following with the guidelines of Email Service Provider for GDPR, While some of the vendors go for double opt-in in order to avoid any consequences, but single opt-in works.

Cookies Consent:- While visiting ant GDPR compliant website will gather cookies to gain some information of the visitors where an short info has been provided to the visitor in order to there acceptances.

The business/vendors implement cookies in multiple ways, and the GDPR references to cookies don’t clear things up. The Functional cookies are used for a session, but you need specific consent to set a cookie to track the user. Since there is an update with GDPR is ePrivacy is in news for the more advanced form of protecting data and the use of cookies.

Other GDPR Compliant issue that needs to be considered which are important as well.

1) Data Transfer and disclose agreement:-  Data transfer is a very important case while transferring the data outside of EU/EEA by data processors, where an approval is required from the companies authorized person. This Rule is also applicable to all the vendor who is in subcontract part of the business or service they provide.

2) Data Protection Impact Assessments (DPIAs):- The organization involves in high risk of data processing are suppose to fall for DPIAs likewise a new technology is implemented/installed or similar to large-scale monitoring to public data.

3) Legitimate Interests Assessments (LIAs):- LIA’s is the best practices exercise deployed by privacy specialist in reference to the situation where data controller looks for the legitimate interest likewise marketing operations. This exercise can consider legit as long as data controller can pursue it with reference to complies with data protection and other laws.

4) Data Protection Officer:- In order to run the GDPR compliances perfectly a Data Protection officer. An organization needs to hire DPO’s including public authority, organization, whose roles for this opportunity will be his/her involvement in the regular systematic monitoring of users personal data subject to a small and large-scale organization.

5) Processing Children’s Data:- Since GDPR has a serious regulation for acquiring data to children under 16 Years. In regards to this organization are assuring the data is it relates to checking of individual ages and gather consent of there guardians.

Mentor and Audit:-

Every business must acknowledge there relevance organization that the acquired data is protected by the law and they should be transparent with the same. Talking about transparency all the organization should define the scope of storing the specific data.

Collection the data should be in relation to the query or its need, no-irrelevant data should be stored. The Data shouldn’t be shared for non-relevance use or to any other organization without back checking it. Where it has to protect as well from hacking and even deleting it by the laws.

Moving towards GDPR there is a lot of space for improvement when it comes to protecting an individual. In the case scenario, the new beginning of ePrivacy  Regulation will bring even more transparency and good enough to monitor and audit data on the regular basis.

Also below is the graph how companies are moving toward the GDPR:-

GDPR DATA GRAPH

Your ultimate Guide to Email Design Best Practices

Email Template

Email is not about finding the right images and colours for the message which you want to deliver to your subscribers. Designing the perfect Email is a process that includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your Email does not look like a spam mail. Our below-mentioned tips will help you in designing a perfectly interactive Email that can help you attract more customers.

Pre-header & Header

According to a recent survey, 41% of the businesses don’t optimize pre-headers or snippet text. It is vital to optimize the pre-headers.

Your pre-header is visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Pre-headers provide a valuable context to your subject line and it can help your open rate. Keep it minimum (between 40-70 characters) and to the point. Use this space so that your customer knows why the email is useful to them. Your subject line, as well as your pre-header text, should work together.

Footer

Always end your Email with complete details. Make it a point that you don’t hide the unsubscribe button. It should also include links to the main section of your website or key services/product categories if possible. Make it easy for your audience to share your email by including social sharing links and/or ‘Forward to a Friend’ options as this will encourage the viral effect. Lastly, do add a line about ‘Why your recipients are receiving this email?’ to decrease chances of SPAM complains.

Email Layout

You Email should have a standard layout and the ideal Email width is 500 to 650 pixels. We suggest opting for Horizontal layout over the vertical. If you Email has a lot to cover then you may use the table of content and if you have multiple products/categories to display, provide a navigation bar. You can use 4-5 panels of an area for visual highlighting which offers specific eye path for key offerings. You need to use Text and images in a right proportion. Remember, Calls-to-action should be clear & enticing.

Images

Images play a very vital role in designing an Email it is the most convincing part of the body it the right content is displayed over it so make sure your images are sized correctly to avoid squishing or stretching. You need to create them in a way that they can scale up to 599 px. Background images and editable text over it are more convenient to reuse the template and run the campaign again.

Few things to Remember:

  • Use short sentences and paragraphs
  • Make sure you use elements like spacing and dividing lines to distinguish the content sections from one another.
  • To make certain words stand out use bold typeface and sub-headers
  • Use bullet points to showcase benefits.
  • Use web-safe standard fonts such as Arial, Arial Black, Arial Narrow, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, and Verdana. However, there are different ways to set up non-standard fonts in an email by providing one of the web-safe fonts as a fallback font.
  • For a decent readability on mobile phones, your font size for body copy is 14 pixels and the title is minimum of 22 pixels
  • Keep a double check on spellings and grammar.

With the right strategy and the email design best practices, you can be confident that you’re sending out emails that are going to bring in great results.

So, are you ready to design an amazing Email for your next Email marketing campaign?  Get in touch with Whiz Solutions for answers to all such questions concerning you.