Top Nine Web Design and Development Companies in UK

web development

Today, we are in an era of ever-growing and developing the industry of Web Design and Development. Every company needs unique design and layouts to catch the eye and make an impact on the visitor. Ever since the beginning of web design and development, there have been constant improvements and upgradations to the techniques. To cope up with this never-ending change there are various companies that are doing the hard work to excel in these technologies to deliver quality assistance and product on time. So, in case you are looking out for some of the leading Web Design and development companies in the UK then you are on the right page. You can get a brief idea of how a company works in various directions of Web Design and Development and which company you should choose when you are going to get your work done.

List of the Top Web Design and Development Companies are listed below:

The Web Development Kitchen:

The Web Development Kitchen is a London based firm, keen to work on Web Design and Development is offering a range of services. They have a well-curated team of copywriters, web designers, and developers. The Web Development Kitchen was established in 2005, with a vision of delivering websites that can help create a unique identity for the company. Before beginning the project, this company believes in conducting extensive consultation and after that, they develop a wireframe. This helps the client in understanding how the site is going to look in order to proceed to the work in the right direction from the start and deliver the right product to their client.


Established in 1998, Bianor is a 21-year-old firm that specializes in developing custom and unique software designs. They develop websites for leading media, telecommunication, and technology companies. They have offices in New York and Sofia that employs highly skilled staff for delivering the best quality solutions to help maximize the profits of the clients.

 Whiz Solutions:

Whiz Solution, it is a brand development company, has an extremely talented and well-curated team of high-end graphic designers, web developers, and online marketing specialists that are keen to take the brand of your company to another level. It is known that having an online presence has become one of the key requirements of any company and it helps in bringing the brand name of the company to another level. They believe in making solutions that would help the clients get returns from their investments. This helps in marketing products effectively on an online platform and in turn, makes the company earn profits.

Immersive Media:

Based in Greater London, Immersive Media is one of the UK’s top rated companies in the field of Web Design and SEO. They deliver high quality and eye-catching websites. They work with a wide range of clients and help them support the Websites from launching them to delivering additional support. They have an amazing 20 years of experience in this industry in delivering hundreds of products that are functional, engaging and even e-commerce websites. They complement them with the SEO campaigns that work with your company in an appreciable manner.


Zerozilla in an eCommerce and Web Development company. They provide many services related to software development. They have their own techniques that help them to suit the requirements of their clients and partners. They work for companies of all sizes to help them excel towards their problem by providing them complete solutions. They provide world-class services with the help of their dedicated team of graphic designers, software developers, web designers, and SEO experts. Together, they help deliver the best solutions to the clients by being cost-effective and analyzing requirements.

Lounge Lizard:

Providing the perfect user experience, Lounge Lizard is doing amazing work in this field for the past 21 years. They help design Websites such that they increase the performance of the company by creating high end sales and capturing leads. They make 100% custom designs and never utilize templates. They believe in making the Website deliver the right brand story. Lounge Lizard provides custom designs and thus helps in delivering the finest results possible. They believe in making your competitors wish the website that currently you are having.


Founded in 2012, SumatoSoft specializes in developing challenging projects and complex designs. They work in the field of mobile, web, and Internet of Things sector. They offer full-fledged development of software starting from the basic web design to a fully customized Website. They build on the principles of transparency by collaborating with their clients. As they want to deliver a product that is fully applicable to the needs of their clients.


The utility was established in 2013, they specialize in designing custom mobile and web applications with their innovative partners. They work for startups to Fortune 500 companies and help them lead the digital market. They have a hardworking team of top tier engineers and experienced designers that help them develop world-class product strategies. They are currently working for many companies to provide the best solutions for their products.


Since the middle of the ’90s, the Covent Garden, Londen based company, Amphenol has been delivering one of the best Web Development services. They offer custom Web Design and make them user-friendly while being eye-catching. They are international award winners and believes in performing the best when it comes to their field of excellence. In order to deliver the needs of the client, they perform prior consultation. They welcome feedback from the clients to provide world-class services.

The businesses brand consistency is delivered to the world through its website and the above-listed firms work hard enough to get you the best solution for that. So, your search for the best web designers and developers in the UK can come to an end after getting to this list, thereby letting you reach your customers more effectively and efficiently.

Top Eight Mobile App Development Companies in the UK, 2019

Creativity & Process

In this era of ever-changing mobile technologies, creating apps suitable for all is one of the most creative and difficult tasks. There are companies that have mastered this art and have been working on developing multiple projects at a time.

To make quality applications, these companies require a large pool of talented youth. The professional staff that is well trained in their field build these applications by using the latest technologies and the best digital solutions. So, in case you are looking for the best app developer companies in Edinburgh, London, or anywhere around the UK, then you are on the right page. The amazing part of this is that you can also hire one of these app developer firms in case you need to build up a project. These companies have proved themselves to be one of the best app development companies.

Ever since the beginning, there has been a rapid growth in the gaming industry. Especially, the game app development has become one of the most promising opportunities for various app developer companies. Don’t worry, our list covers them too! So, here we are presenting you the list of the 7 greatest app developer companies in 2019.

  1. Intelivita:



Phone: +44 7783972793

Services: Game Development, Mobile App Development, Virtual Reality App Development, Augmented Reality App Development

Founded in 2014, Intelvita is one of the leading mobile app development company, it has its operating offices in the UK. It provides the scalable application development service worldwide in an interactive and concept-driven manner. Until today, it has been successful in delivering over a hundred projects, their range of services includes app and web development, games for mobile phones, augmented and virtual reality. Their success is accounted to their expert team and hard work.

Pocket App:



Phone: +44 20 7183 4388

Services: Web Design, Web Development, Pre Design Services, Mobile App Development

Pocket App was founded in 2010, it is an independent mobile UI & UX category. Having completed over 250 successful projects, they are ruling the application industry for five years with their award-winning projects. They are doing continuous releases to deliver full visibility of any ongoing project. So, with the end of each sprint, they give an opportunity to the client to provide feedback from time to time. This approach has been appreciated by their clients as well.




Phone: 01382690080

Services: Ideation and Consultancy, Digital Marketing, Web Design and Development, Mobile App Design and Development

Founded in 2014, Zudu is a digital agency that is pioneering in its field of products. It is based in Dundee, Scotland and they flair for conceptualization and development. Their skills passes across the fields of User Experience Design, Development of Technical Apps and Websites, and many more. They work with many clients globally to provide cutting edge solutions and designs by focusing on the best digital strategies.

Whiz Solutions



Phone: +44 (0) 333 011 9372

Services: Digital Marketing, Web Design, and Development, Mobile App Design and Development

Started back in 2008, Whiz is an ISO 27001:2013 certified web and IT development company that is renowned for creating innovative and efficiency-oriented solutions, tailored to our clients’ specific needs.

21Twelwe Interactive:



Phone: +1 (347) 374-0020

Services: Mobile App Development, PHP development, WordPress development, Web development, eCommerce Development, Android App Development, Magento Development, iPhone App Development

21Twelve Interactive, founded in 2016, is an innovative company that develops smart and innovative strategies to provide world-class services. It provides consulting services in various fields like project management, testing, development, integration, and design. They help in transforming businesses by using location-based technologies and mobile applications.




Phone: +44 20 3887 0078

Services: Quality Assurance, Software Development, App Designing (UI/UX), Mobile App Development.

Intellectsoft was founded in 2007, it is a boutique digital transformation consultancy. The company’s headquarters are in Palo Alto, California. Being in the list of Fortune 500 companies, the company masters in providing next-generation solutions to make it easy to adopt new technologies, reduce issues due to the complexity of the evolving digital market. It has five dedicated labs to maintain its expertise, these are Premier Customer Expertise (CX), Internet of Things (IoT), Mixed Reality (VR, AR), Cognitive Computing, and Decentralized Applications (using BlockChain).

Borne Digital:



Phone: +44 020 7112 8645

Services: UI/UX Design Services, Mobile App Development, Web Development

Founded in 2013, Bourne Digital is a leading mobile app development firm, they specialize in applications made for iOS and Android handsets. They are good at Web development too. They help in defining roadmaps and approaches to businesses and brands. Through extensive research and testing done by users, they help in delivering solutions for real-world projects, enabling the clients to approach their product in the best manner.

The Distance:



Phone: +441904217171

Services: App Consultancy, App Design, iOS development, Android Development

The distance was founded in 2009, it has been developing mobile apps since the launch of the first-ever iPhone, their extensive portfolio of brands includes household names and well as the famous firms, their list speaks for them. To ensure complete client satisfaction, they put efforts in every stage of the work process thereby ensuring client satisfaction.

This list of UK app developers is based on research. It is not in order of preference, it is just giving the idea of the availability of these firms in the field of work that we think you might require to know. We hope that the list helps you out in selecting the best company that can provide you with your required solutions. The world is changing and the requirements of different kinds of applications have always resulted in the growth of this industry. This does give an idea as to how things might change and the current best does not be the same in the future. However, currently, this list will help you out in reaching the current best firms.

Things to Consider for an Effective eCommerce Store Development



From grocery to medicine, from fashion to home appliances, people have now found a smart way to shop. We always look forward to an eCommerce that would bring the world closer to us. With a tap of our fingers, we can have access to all our requirements. For all the reasons the eCommerce websites are gaining importance among people. Ecommerce sites are evolving and improving every day, bringing new ideas and catering to your daily needs. Today for all the services and products, customers rely on eCommerce websites.

In accordance to meet to your regular requirements, eCommerce websites should be well equipped and developed, and to develop or improve the eCommerce websites, some basic attributes should be borne in mind. When there are constant competitions in the market, each eCommerce should have the ability to stand out from the rest to increase conversions.

That’s brings us to take a quick look at the essential and important checklist to develop a better eCommerce store.

  1. Know your customer and relate your products – The important aspect of any eCommerce website is to learn your customer’s needs and relate their requirements to your products and services. This requires a bit of research and of course, following customers browsing history. You can study your customer’s behavior through their browsing history and customize your products and services to relate it to their needs. For example – if your customer has been searching home appliances often, you can customize your websites and introduce a collection of home appliances of different categories. This practice will surely multiply the conversion rates as your customers will keep coming back for more.

To identify your customers and their requirements you can,

Segregate your customers on the basis of their age, gender, education, marital status, and more. Keep track of your audience’s search habits, what offers they are looking for, and what are their likes and dislikes. Nothing works better than interacting with your customers. You can include feedback form, suggestion form, and more to get to know your customers better, learn about their likes, dislikes, and more.

  1. Finding the right platform – to build or develop a right eCommerce website, you need to select the accurate platform. You have to know what exactly your site is built for and what are you likely to sell. Based on this, you have to select the perfect for safe and secure transactions. As the eCommerce website development platform forms the backbone of every online business, you can pick or select the right development platform such as Magneto, Shopify, and more.
  2. Website needs to be personalized based on your customer’s requirements – Whatever maybe your business, eCommerce online platform need to be customized to fit all the needs of your customers It should be easy to navigate, view and browse across the catalogs of products and services, so that the customers can easily pick from the wide range of products available on the website.
  3. Easy payment gateway – It is a striking idea to incorporate an easy payment option on the website for the customers. When there are loads of transactions taking place every day, customers seek easy, safe, and secure payment options. Easy payment options will make things convenient for the customers and will help them to choose the products with complete peace of mind. Hence, you can include multiple payment options like cash on delivery, credit cards, debit cards, paytm, net banking, and more.
  4. Make your site responsive – Undoubtedly the new digital world has come to the tip of your finger, or it may be right to say so that your fingertips can control the digital world. Having said so, can we disagree that these days all the major online payments, shopping and even booking movie tickets and ordering food online are done on your mobile phones? I guess we all know the answer. Hence it is a requirement to build your eCommerce website as responsive as possible. It should be easily accessible through your phones, desktops, laptops, and even tablets.
  5. Great user experience – Your eCommerce website demand an organized and easy to use UX features. With great admin features comes the robust backend support as well. Therefore, it becomes an essential aspect and demands a great user experience.
  6. A perfect eCommerce hosting platform – Easy to access and high in performance are the two essential attributes that the customer’s lookout for a good eCommerce website. A good hosting and support platform can increase your conversion rates and can help you retain your loyal customers.
  7. High website speed in multiple devices – To attract more loyal customers and to rank high on the search engines, your eCommerce website should have equal speed on all the devices.
  8. Equal performance even in high traffic – A good eCommerce website certainly attracts high traffic, but what if in between the server go down? This is essential that the performance of your eCommerce does not go down even if the website is overloaded with high traffic.
  9. High data security – Huge amount of data are stored in this eCommerce website, so it is extremely important to maintain the security of these confidential data.
  10. Brilliant design and user interface – Need to plan a brilliant marketing strategy for your eCommerce website? Why don’t you try having the coolest user interface and site design? This can be the ultimate step towards a successful marketing design.
  11. Prominent shopping cart and search options – Having a prominent shopping cart and search option can attract your customers to your eCommerce websites. The cart icon and search option should be well distributed across the website and in such a way that it does not miss out on visibility. The search bar on each of the pages can help the customers to look out for the products they are interested in buying.
  12. An attractive brand logo – An attractive brand logo can be eye-candy for many customers. Reputation is built on the brand logo and can help to establish your brands.
  13. Offers can drive more prospective customers – Introducing offers and discounts certainly increases the success rate of conversion. The catch here is to include these offers and discounts in an attractive call to action to attract more conversions
  14. Highlight the best sellers – If you have certain products that are selling high on your website, you could start by highlighting the essential qualities of these products.
  15. A picture speaks – Imagine you define the products, how about a picture beside the description? There is no doubt that we read the product description, but the impact of having a high definition picture can simply engage the visitor’s attention almost immediately.

Finally, keep following the latest trend or rather unleash the new trend, and the world will be at your feet. Happy shopping!


How Can We Choose a Technology Stack For Web Application Development


For what reason would we like to discuss choosing the technology stack? For the customers, the primary concern is that the application performs accurately, and the decision of technology is the developers’ the same old thing. That is valid, yet the technology legitimately influences the application execution. The inverse is also correct – the sort of application impacts the technology determination.

This is the reason we’ve chosen to share our perspectives on selecting the technology stack for web application development and the criteria we use all the while. Another angle that we might want to call attention to is the impact of the technology stack on the project cost. A few tools are open-source and allowed to utilize, while others are authorized. The cost factor, together with the presentation, ought to be viewed as when choosing the technology.

What is the technology stack?

The technology stack is a lot of tools and systems that are utilized in the development of a product item. In web development, the technology stack comprises of an unmistakable arrangement of parts that work together to make a working web application.

How about we start with the two crucial pieces of a technology stack: the front-end and the back-end. They are also called the customer side and server-side. Every one of the two sections performs explicit capacities and incorporates a comparing set of tools.

Front-end, or customer side

The front-end parts empower the client’s association with the application. With regards to web applications, such communication happens in the program and is conceivable gratitude to the accompanying segments:

  • HTML (Hypertext Markup Language) characterizing the structure of the data introduced in the program
  • CSS (Cascading Style Sheets) deciding the style of the application content (hues, text styles, and formats)
  • JavaScript empowering the intuitiveness of the web page in which the application is running.

Most of the web applications are worked with Bootstrap as the structure for HTML and CSS. It is viewed as the most extensive library with an excellent client base and a large number of stars on GitHub. While Bootstrap is the most popular system, it isn’t the just one available. As an option, you can also think about Foundation, which is the second-most utilized after Bootstrap and shows excellent execution.

The segment of JavaScript parts is a field of the primary challenge of front-end systems, the pioneers being Angular and React. Both are known for their superior and adaptability, and both have vast multitudes of supporters and donors. Besides, the two perform similarly well paying little heed to the tools utilized on the back-end.

While these two systems still rule the market of front-end development, developers are thinking about Vue.js as the elective increasingly more frequently. Vue.js wins on its lightweight structure and flexibility.

Back-end or server-side

 The back-end some portion of the development stack incorporates more segments, and there are a lot more alternatives to choose from here. Back-end works off camera and is undetectable to clients; however, it frames the motor that drives the application and actualizes its business rationale. All back-end tech stacks incorporate the accompanying primary parts:

  • An operating system in which the development is finished
  • Web server handling demands from the program and restoring the relating content.
  • Database putting away the application information
  • The programming language used to make the application code.

Web development system for quicker and simpler development. The web system straightforwardly depends on the decision of the programming language.

Here we should take note of that when choosing the privilege back-end technology, and you don’t generally need to choose every segment independently. There are now a few back-end stacks where the segments have demonstrated to shape the ideal development condition. How about we see the most popular technology stack precedents that web developers use:

Light representing Linux (operating system), Apache (web server), MySQL (database), PHP (programming language). Light is considered the most popular back-end stack and is refreshing for its adaptability, security, and great customization choices. While most developers lean toward Linux as the operating system, a similar stack can be utilized with Windows or Mac OS without giving up the development quality.

Python-Django is dependent on the Python programming language. It also utilizes the Apache web server and MySQL database, just as the Django system, which is also written in Python. Developers love this stack for the likelihood of rapid development, keeping the abnormal state of value. Numerous projects settle on Python-Django when making their MVPs and other time-basic items.

MERN incorporates MongoDB, Express, React/Redux, and Node.js. Considering the popularity of ReactJS in front-end development and NodeJS in back-end development, this mix is sensibly called the most-utilized JavaScript stack for structure top of the line single-page applications. Aside from the “one programming language overall levels” advantage, MERN also offers a low expectation to absorb information, high profitability, and upgraded spryness.

Cost of development

Most of the web development tools and systems are open-source and can be utilized for nothing. Their licenses permit free and unhindered use and change, which makes excellent conceivable outcomes for their development and upkeep.

As indicated by the Stack Overflow Developer Survey 2018, among the languages that are the most regularly utilized in web development, Ruby developers have the most astounding pay rates, with PHP far beneath. A similar examination, however, shows that the overall number of Ruby developers is much lower than the quantity of those working with JavaScript or Python.

Fruitful technology stacks

 While each project is unique and has various necessities, breaking down the advances utilized in the production of fruitful projects may better comprehend the benefits of each instrument that was picked. We should take a gander at the stacks that are at the center of some popular web applications that have demonstrated their presentation.

  • Facebook – an informal organization
  • eBay – a worldwide commercial center
  • Slack – a coordinated effort device
  • Coursera – an internet learning stage

The technology stack for your project ought to get from the particulars of your project. We can assist you with that on the off chance that you share with us your web application thought and your desires from it. Reveal to us what you need to accomplish, and our tech specialists will readily propose the best tools to make it genuine.

Top Web Design Companies in London

Website Design Company London

In today’s time, a robust structure is not enough, you need to add beauty to it to attract customers to it.

The same thing goes with your business website.

You know your website development team has worked literally very hard and the website’s structure is so strong that it can easily handle multiple queries at a time without harming any data.

However, if your website’s design is not appealing, you won’t be able to hear excellent reviews of User Experience as it is not at all pleasing their eyes.

Thus, you need a meticulous yet creative Web Design Company to assist you to get that top-notch design for your business website.

In London, there is a hub of companies dealing with website designing, yet you would definitely love to work with the best ones. Here, we have listed some of them:

The Web Design Company, London, UK.

The Green Essex Winner – 2015 and Content Creator Awards Winner 2019 by CV Magazine awarded as the Most Client-Focused Web Design Company, The Web Design Company is rated highly with excellent reviews even on Google.

The company is known for the high skilled services for providing Website Designers in London, Website Design in Southend, Web Shops and even SEO.

They not only help you with your website’s design but also with branding and optimization as well and help your website perform well on mobile as well.

The Web Design Company has a ravishing portfolio available on their website to show you how talented and proficient they are with their work.

Also, they get a 5-star rating on Google and have testimonials from a high number of clients who are just happy with their services and the way they provided them with the future-proof website designs and brand for their businesses.

KD Web Digital Agency

Formed in 1996, KD Web Digital Agency is an aged Web Designing Company who has seen the past, present and the future of the web design.

They help you with an attractive design for your website and always remain available to help you anytime you feel puzzled.

They have an in-house team of highly skilled web designers in London and offer services to clients across the UK.

They help you with valuable services for your business website such as Website Design, SEO, Mobile Web Layouts and App development and Branding of your business and its website.

They are proud assistants of clients such as HCA Hospitals, NHS, Transindus and many others.

The company has highly appreciating reviews on Google with a 5-star rating.

Dsgn One

Formed in 2008, Dsgn One is a full-service Web Design Agency offering you brainstorming, website design services.

The company has been rapidly growing making more and more clients across the country happy and cherishing their requests and delivering the best of their skills.

They offer you the website design for a business website, e-commerce website and various web pages as well.

Ranked 5-star on Google, Dsgn One has a ravishing portfolio to have a look at and will definitely amaze you and prove that they are the one-stop for your business website’s design, branding, and marketing.

They offer you services, not only for Web Design but for Search Engine Optimization, Web Hosting and all that of Internet Marketing.

They are a famous Website Design Solutions provider leading in Bath and London.

Companies Web Design

Located in Canary Wharf, London, Companies Web Design is one of the leading market players with its highly skilled services in the Web Design.

This company offers you various services for Web Design, E-Commerce, Website Packages, SEO and Internet Marketing at highly market competitive rates.

The company helps you with all the website solutions that you may need to succeed, not limited to the Website Design.

They provide you with the highest attainable quality at a lightning speed with their team of dedicated website designers and developers to get the end result with great quality.

They value your money and keep your goals at the center of their vision to attain the maximum of the project that you are working on.

Do you have more in your mind?

Having a business website is an inevitable thing in today’s time.

You need to have a business website that is not limiting to its strong functionality and robust backend structure, but you need to have an attracting website design that can quickly catch eyes of the visitors and make them explore more.

If you have a business in the UK, it is very important for you to meet up with the digital standards to compete for head to head with your competitors and in such scenario, you need to have a beautiful website.

Struggling alone is not good and hence, we present you the idea of choosing the best.

Top 8 UI/UX Design Trends for 2019

UX UI Design Trends 2019

2018 was a year when UX has been at the center stage and its importance will continue this year as well. There is a number of trends which are likely to dominate in 2019. Trends are there for a reason. One needs to compel trends and know how to navigate them to get the best result. Now let’s get into the UI/UX design trends that we think are worth keeping an eye on in 2019.

Functional animation

Functional animation is not something new for designers. Nowadays browsers are very much capable to handle animation in the much better way. They are used to bring attention to certain elements and explain the relationships between objects. However, it’s not about flashy elements for enhancing the decoration. Micro-animations have created a huge impact on how people interact with interfaces.

Voice Interface

The demand for voice-enabled devices is rising strongly. Voice-first devices such as Amazon Echo or Google Home are quickly becoming a common element of modern houses. As per the recent survey, smart speaker installed base reached 100 million worldwide in 2018. It shows that designers have to give more focus on designing for this new medium which interfaces with both voice and visuals. We have to wait and watch to see the potential of voice UI unraveling in e-commerce and other types of web services.

Oversized headlines

Oversized headlines are used in many websites and mobile app as it has more visual weight on an important message. You have to very clear about spacing and placement of elements because it says a lot about the company. Select a typeface smartly for the process of comprehension. Go for the fonts which are easy to read like sans serif fonts and after selecting one test your layouts on readability.

Deep flat design

Flat design is very unique and it is also capable of exploring further. Today the customer give the response to more life-like objects and it has become possible with the combination of Real 3D and CG. The main reason for adding dimension to flat design is its shadow and light positioning and reflections. Various other assets like overlapping elements, shadows, pattern, and textures create more sense of space and together they all bring products to life.

Video background

Since years videos has successfully attracted more visitors. A well-suited video can really engage more traffic onto your site. Choose a video as a background element as it will work as an integral part of the story or any experience. Make sure you consider all the aspects before implementing background videos. This may reduce down page load time and other accessibility issues. One can easily capture and implement an HD video making it as a background video.

Unique Illustrations

Illustrations are one of a more important tool in designer’s toolbox. They act as visual assets which a user can remember and connect with the product. It’s a perfect way for storytelling. Well crafted illustrations can allow designers to express complex ideas in an easy way with minimum words. Illustrations make understanding of the concept clear and in a glance. Many digital products use them as they are very powerful.

UX Writers

Visual language is a term often used by designers when they discuss graphical user interfaces. It is basically how user and digital products communicate. A lot of company hire “UX Writer” in their product teams who will have to match words and visuals. His Job is to make sure that the text copy creates the best possible experience.  The demand for “UX Writer is increasingly vigorously.

Design Systems

As the project complexity is rising, designers are continually looking for new ways of working.  Designers keeping their strong focus on creating design systems which will a collection of reusable UI elements and patterns. Companies will hire special people who can build design systems.

In Nutshell,

No matter it is 2018 or 2019 or on what device or interface you provide digital experience one thing will always remain constant is the flawless performance. All-time trends will always be more honesty and kindness in the digital frame. Make sure you provide the best user experience in terms of simplicity, usefulness, and respect. Your sincere intent will always speak for your design at its core.

5 Trending Mobile App Design and Development Principles

Mobile Apps Design & Development

As said by Steve Jobs “Design is not just what it looks like and feels like. The design is how it works”.  This quote points to the significance of a good user interface design also to the rich user experience.

The design of your mobile app plays a very important role. It can literally make or break your mobile application development. So in order to make your mobile app success, it has to be gorgeous inside and out.

Below are some best UI design principles that can enhance the usability and appeal of your app.

Focus on the customer benefit

Remember always customer first. Keep their benefit in mind before you design anything. Never design something simply because you can reuse a pattern or component for another feature. Create design patterns that help ground us as a system and unify the experience across an ecosystem of products, but they should by no means be the first or last stop in the design process.

Simple Registration

It is always advisable to allow your user to look around as a guest first and then register on their own terms when you are ready or when functionality requires some minimal data. Show them the value registration will provide such as saving the liked items or better experience across platforms. And if you don’t want to go for registration then you can use social login to allow users to enter with their existing Facebook or Google ID.

Make your UI platform specific

When you design an app for a user interface, you do not want to use the exact same design layout for your mobile app if it will be released on different operating systems (OS).  The different versions for Android and iOS should each have unique details that are in-line with their respective OS. The look and feel of your app should flow with the different operating systems it will be available for use on.

Cut the clutter

Mobile apps generally work best when focused on a limited number of tasks and the ability to accomplish those tasks easily. To do this, you do not want to overwhelm your users with options or unnecessary elements as they will merely distract and impede them. Take time to focus on the content and features on each screen of your app, retaining only the most important, relevant and necessary functionalities. Each screen should only display to users the options that they require to accomplish their intended task. Filling the screen with unnecessary clutter confuses users and reduces the quality of the user experience.

Minimize the Need to Type

Keeping the typing requirement to the minimum can be very comfortable and is often error-prone. Try and keep forms simple with necessary information asked and use auto-complete wherever applicable. You can customize the keyboard with the type of query. So, all you have to do is display a numeric keyboard when asking for a pin, showing a search button in place of entering when searching, and including ‘@’ and ‘.com’ buttons when asking for email IDs.

Bottom Line

These are few guidelines which will get you started on your mobile first design process, especially for native mobile. Trust your gut, follow your instincts, but always remember to respect the platforms, focus on the customer benefit, and think device first. Do not resign from a cubicle of your workplace instead of design with your end user in mind. Avoid too many features in your app, it should have one primary purpose and solve it with perfection.

If you want to discuss and know more about the UI/UX principles, get a quote from our experts.

Tips for choosing the right web development agency for your business

Web Development Agency

To find the best web agency can be taxing, whether you have just started a business online or have an established one but looking to re-brand your position in the market. Today all over the digital space you will see a lot of website agencies and choosing that one agency which delivers you with just the perfect solution can be a daunting and confusing task. Often, making a hasty decision on the web agency can land you in a soup, causing you to not only lose money but also your time and effort.

When it’s about your expectations, remember that you need to be practical. In advance, you need to plan everything or find someone to do the web design process for you. If you don’t know much about web design and development then consult a professional. An interactive web design agency will help you create a website according to your needs.

Below are some simple 5 tips to choose the best web design & development company in London.

Check testimonials

You may check the testimonials of the past clients of the company and can inquire about the work and services they usually offer because testimonials do tell you about the performance and services of the agency.

Set your budget

You should know your needs and your budget (especially if it is limited). Never go for an agency which offers outdated design for a lower price but look for one that will give you a reasonable and an adequate solution comprised of quality and good pricing which means that if you have a limited budget, it should not harm the end-result. The best thing about web design is that it can always be updated – and redesigned so when your business and budget grow, you will be able to make things bigger on your site as well.

Effective communication:

Whoever or whichever individual or organization you choose to get your web project delivered, make sure that they are interested in communication where you can openly express your ideas. Also, find if they have local knowledge which is essential for your project and business to flourish. They should have a clear picture of who your audience is and what kind of an online strategy can help you reach them which needs to be incorporated into the web design.

Portfolio as a measurement of success

A portfolio describes a design company’s orientation very clearly. It gives you a clear picture of whether they consider design, big, complex systems, and development, or if their services are complete or not. So, make sure you find an agency with a solid portfolio, whose clients are renowned and whose work is done having in mind the client’s needs.

Content is king

While picking a web design agency for your business, so pay attention that the agency values content over everything else. You will know you are in the right place if the agency spends time getting to understand the kind of content you want on your website. A good web agency will value content first and exhibit how this content would leverage the design for a great website to be built and help you not only form an amazing website but reach your SEO goals as well.

Final Words

We hope these tips will help you on your way to choosing the right web development company. Make sure to have a good idea of what you want in mind, do your research and consider whether you want more services from the same organization. The most important aspect to keep in mind is that your website will represent your brand and tell your story. So, make sure that you are going for a web design agency that understands you and your business and deliver great results. Try and always approach a win-win situation for both you and the agency in any discussion or negotiation. The benefit will always be visible in your project.

We are ready to be your digital partner on your way to success. Leave us an inquiry or ask a Whiz expert to know how we can help! Get in Touch with Whiz Solutions for any assistance.

How Custom Email Templates can improve your Email Marketing Campaigns?

Email Marketing

Email marketing is one of the most effective inbound marketing tools for engaging with your customers and nurturing leads and in order to maximize the potential of email marketing, you need to have the right tools at your disposal which means the proper Email templates for your marketing campaigns.

Email templates let you customize the formatting and text of emails sent by users who share your content. Building an email marketing template from scratch is not at all easy unless you’re a pro coder. Top of FormSo, in this post we will share with you the simple steps which will help you design and build a custom email from start to finish.

Why you should go for Custom Email Templates?

Easy to use

To use a customized template, you might need advanced knowledge of a service in order to make even the smallest of changes. A web professional can give you custom Email template for your specific need which is very easy to use so your email campaigns can be set up quickly and more efficiently without much knowledge of the coding behind it.


Sometimes you might try to adjust the content in order to provide your customers just so it will fit into a template’s predefined sections and that might not look good because nobody likes a messy or unorganized content. But customized email templates will give you more control over how you deliver your content to your users. You can opt for layout as per your specific needs and add unique functionality that will work best for your goals.


Drafting HTML Email has its own challenge because it needs a special attention to work properly on mobile devices specifically. For the best experience make sure that an Email template is coded properly and it is tested well to use it for custom Email templates. This will give you control over the experience which your users will have with your email campaigns, letting you tailor that experience to your specific audience.

BRAND Promotion

Nowadays it’s very important to be consistent brand across the world and Email marketing is no different which means your Email templates should have the same general look-and-feel as your website carries the number of elements like logo, colours, typography, and so on. If you’re using custom email templates make sure these elements are carried over to strategically reinforce your brand and integrate your email campaigns with the rest of your marketing strategy.

Personal Touch

With custom email templates, you can ensure that your emails are unique and personalized to your business. This will make you stand out from competitors and be more creative with your email marketing.

Wrap up

Custom Email Template will make your work painless as you don’t need a lick of coding skills. Use custom templates as your foundation with this you can design a unique and well-branded email campaign in minutes.

Custom Email Template Integration Steps for MailChimp:-

  1. On left bar, you will see Campaigns, Templates, Lists, etc… Click on Templates.
  2. There will be a new window with two buttons on the top right – File Manage and Create Template – Click on “Create Template”
  3. In the window, you will see options – Basic, Themes, & Code your own – Click on “Code your own”
  4. Here you will see three options: Choose the last option – Import Zip and upload the zip file we have provided (file
  5. Once template loads, preview it and save with some name.
  6. Go back to the campaign, and click on create a campaign.
  7. Choose regular Campaign, Select list, Enter Name of Campaign, Subject line and necessary details and click on Next
  8. From the options choose 3rd option “Saved Templates”
  9. Select the template you saved in Step E and you will be through.

Get in Touch with Nick for any assistance.

Your ultimate Guide to Email Design Best Practices

Email Template

Email is not about finding the right images and colours for the message which you want to deliver to your subscribers. Designing the perfect Email is a process that includes everything from choosing a familiar “from” name to crafting the perfect subject line and ensuring your Email does not look like a spam mail. Our below-mentioned tips will help you in designing a perfectly interactive Email that can help you attract more customers.

Pre-header & Header

According to a recent survey, 41% of the businesses don’t optimize pre-headers or snippet text. It is vital to optimize the pre-headers.

Your pre-header is visible in the inbox preview and in the body of your email, or just in the preview pane if you want to save email real estate. Pre-headers provide a valuable context to your subject line and it can help your open rate. Keep it minimum (between 40-70 characters) and to the point. Use this space so that your customer knows why the email is useful to them. Your subject line, as well as your pre-header text, should work together.


Always end your Email with complete details. Make it a point that you don’t hide the unsubscribe button. It should also include links to the main section of your website or key services/product categories if possible. Make it easy for your audience to share your email by including social sharing links and/or ‘Forward to a Friend’ options as this will encourage the viral effect. Lastly, do add a line about ‘Why your recipients are receiving this email?’ to decrease chances of SPAM complains.

Email Layout

You Email should have a standard layout and the ideal Email width is 500 to 650 pixels. We suggest opting for Horizontal layout over the vertical. If you Email has a lot to cover then you may use the table of content and if you have multiple products/categories to display, provide a navigation bar. You can use 4-5 panels of an area for visual highlighting which offers specific eye path for key offerings. You need to use Text and images in a right proportion. Remember, Calls-to-action should be clear & enticing.


Images play a very vital role in designing an Email it is the most convincing part of the body it the right content is displayed over it so make sure your images are sized correctly to avoid squishing or stretching. You need to create them in a way that they can scale up to 599 px. Background images and editable text over it are more convenient to reuse the template and run the campaign again.

Few things to Remember:

  • Use short sentences and paragraphs
  • Make sure you use elements like spacing and dividing lines to distinguish the content sections from one another.
  • To make certain words stand out use bold typeface and sub-headers
  • Use bullet points to showcase benefits.
  • Use web-safe standard fonts such as Arial, Arial Black, Arial Narrow, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, and Verdana. However, there are different ways to set up non-standard fonts in an email by providing one of the web-safe fonts as a fallback font.
  • For a decent readability on mobile phones, your font size for body copy is 14 pixels and the title is minimum of 22 pixels
  • Keep a double check on spellings and grammar.

With the right strategy and the email design best practices, you can be confident that you’re sending out emails that are going to bring in great results.

So, are you ready to design an amazing Email for your next Email marketing campaign?  Get in touch with Whiz Solutions for answers to all such questions concerning you.