Top 10 Effective Ways To Promote Your Mobile App

Mobile Apps Promotion

More than 3 million Android apps in the Google Play Store and 2.5 million apps in the Apple App Store make the app market furious than ever. According to the latest reports, hundreds of apps get submitted to these app stores every week. This makes the mobile app industry most competitive than ever. With the sudden boom of the technology and evolution of Smartphone’s, mobile apps have become a requisite need of every business. However, having an app and making it available to the targeted users is different.

To generate revenue and get your app in the top downloads rank you need to make your visible in the app stores. This is why an effective app promotion is necessary to make sure that your app reaches to targeted users to get you higher revenue.

Here are the top 10 ways you can promote your mobile app

1. Pre-launch Marketing

This is the most underestimated way of promoting among the app owners. Most of the people first try to get their app developed, get it ready and start promoting just after the launch. However, you can’t expect the users to download or use something they never heard about before. SO, to make sure that the potential users must be aware of your app you need lay down some marketing platform for the app. Do some pre-launch marketing activities like creating a social buzz, advertising, running ads or promoting your app’s motto. This will make these users interesting as well as curious to know what you are going to offer eventually.

2. Try Early Access

The early access program on the app stores is the most effective way of app promotions. Ask the users to try your app for free in the early development stage and give their reviews to make it perfect. This will help your app to get promoted with word of mouth. Besides, the promotion you will also get the honest reviews and expectation of the users to make your app flawless before the final launch.

3. App Store Optimization

Similar to SEO, the mobile apps also have ASO which helps the apps to get higher ranking the app stores. With the perfect ASO tactics, you can get your app higher in the app searches and drive more users towards. Moreover, the apps suggested by the app stores organically are mostly preferred by the users. Under ASO you can target the right keywords, choose the right name, screenshots, and description to get the maximum attention.

4. Reviews and Ratings

The app reviews and ratings on the app stores are more important than you think. According to the surveys and reports, 90% of the users go through the user reviews and look for the ratings before downloading an app. So, you need to make sure that your app reviews are good and ratings are higher. However, you may get bad reviews sometimes but don’t panics just try to revert on it as soon as possible and fix the user issue immediately that will help you in gaining the user’s trust and loyalty.

5. Mobile Advertising agencies

If you have a budget for advertisement, then you should get your app advertised to garner maximum traffic. Honestly, in the contemporary situation, it is almost impossible for a new app to get instant attention of the users. So, you need to invest a little money to get more money in this market. However, make sure that you are going for the right marketing agency before paying them.

6. Social Media

After the advertising advice, I want to give a promotion Idea that could get a million downloads without spending a penny if implemented successfully. Social media is capable of making your app a store overnight. You need to make sure that app owns a place on every social media platform to make a bold presence. Start posting about app features and what you think your targeted users would love to try. The social media platforms like Instagram, Snapchat, Facebook and Pinterest could give a reach to millions of potential users.

7. Social Media Sharing button

Having a social media presence is one thing but providing the option to share it with others over these platforms is something everyone likes. You need to makes sure that your app has the buttons for sharing it over social media. You can also add the social media sharing button to share the content of your website depending upon the features and functionalities.

8. Get Influencers

In today’s digital world where everyone has connected through the Internet, people believe someone they are following. So, you need to pick the right influencers having a strong presence over the Internet. Ask the influencers to promote your app to their followers so you can get a bigger exposure.

9. Get reviewed by big websites

Getting the users trust is the key to make a per ant place on their smartphones which can be done with the help of big websites. Contact the popular websites of your industry to review your app and post it on their portal. With a genuine and good review, you will be able to acquire a huge user acquisition for your app.

10. A Beautiful Website

A loyal user will definitely go through the website of the app to make sure about the authenticity of the provider. You must have a beautiful and user- website of your app displaying all the required information to the users. Besides, with the help of a website, you can also promote yours over different websites and search engines.

(Guide to Building Your Own Mobile App For The Business Success)

5 Tips For Assured eCommerce Product Page Optimization

eCommerce Product Page Optimization

The rapid growth in the e-commerce and constant evolution of the technology have made it is essential for the merchants to stay on their feet. With the emerging demand for online shopping and easily accessible products more and more e-commerce owners are stepping into the digital ground. However, only the websites with higher visibility on search engines can garner maxim user’s attention and grow their businesses. Most of the potential buyers are tend to go for the products suggested by the search engines organically.

To make sure that your product ranks first on the search engine you need to get done Product page optimization, with the help of effective optimization strategy, your product page will get the maximum visibility. After in-depth research and going through different ways we have handpicked the top 5 most effective ways you can optimize your product page to get higher ranking on the search engines.

1. Design and Focus

The product page aims to deliver the best information of the product to the users. The more convincing your page looks the more chance you will have to convert the users into a buyer. You need to be very careful while designing your product page makes sure it is product focused on all the possible details. The most common mistakes that most of the websites make is not to make the product-centric page; instead, they filled with more text and ads. Try to design the page with a potential buyer’s point of view and try to think would you buy the product with this much information. Do not clutters the page with too much information just give the essential ones with bullet points.

2. Take High-quality informative images

The images play a very vital role on the product page; most of the users only look for the images. First, you need to make sure that you have plenty of images of the product from all possible sides to give a brief idea about the product. Besides, all the images must be available in High Quality so when a user zooms it won’t pixelate. Apart from this, the placing of the images must be in services according to sides starting from the front view. Do not repeat a single image of the product; ensure that the images are of the same dimensions. While capturing the images of the product take help from the professionals while keeping the background white.

3. Target the relevant keywords with high search volume

The major part of the product page optimization will be done by the relevant keywords. Find the relevant keywords for your product page using the SEO tools and place them on the page. You can use the keywords on tags including the title, and an image along with the product description. But, try to place the keywords with logic in the entire content do not stuff them without any meaning. The more beautifully and logically your use the keywords the higher chances of ranking you will get. However, overuse of the keywords can also get you in trouble so maintain the balance for product page optimization.

4. Add testimonials and customer reviews

The search engines look more than keywords and images to suggest your product page to the users. The reviews and testimonials are an essential element of the product page that could help you rank the page. Try to add the testimonials with higher ratings of the product. Integrate the option to post and see the reviews about the product so the consumers can know about the product. The genuine and honest ratings of the product will give the users real information that will help your page to find a top place in the search rankings

5. Incorporate Product Videos

Nowadays, consumers don’t have enough time to go through the entire text-based product information. Try to add an informative product video on the page so the user can get all the required information with reading. The video will also help the users to understand the product more thoroughly which will further convince them of buying it.

All the tips mentioned above will help you in getting an active product page optimization. Try to implement all the suggestions so your page can rank higher and visible to most of the users and hence they all can get converted into loyal customers.

Top Ten E-commerce Marketing Strategies to Boost Your Online Sales

top 10 Ecommerce

To boost online sale is the primary goal for any businesses like large and small. So you need some e-commerce marketing strategies to obtain new customers as well as entice old customers to keep coming back to your store.

Below mentioned e-commerce marketing strategies and tips, will help you on how to bring in traffic to your site, build relationships and trust with customers, and get back those lost sales.

Show shipping costs.

We all know that no one likes the process of typing all of his or her information into your site and get all the way to the end only to find out that there is a big amount of shipping cost. Be upfront with customers. If you can, let them know how much they will be paying at the beginning of your check out process. Or pay for a flat rate shipping if this is an option for your products.

Give customers the option to keep shopping.

Give more option to your customer so that they can keep on shopping before they check out they might consider it and continue checking out. It also happens a lot of the time when customers will continue to browse your site just to make sure they didn’t miss anything. E-commerce marketing strategies like this are easy to incorporate into your checkout process. Place “keep shopping” button next to your “continue checkout” button and make sure that they are both easy to find on your web page.

Post compelling content frequently

To increase your social following over time, it’s crucial to post content consistently. A recent survey has suggested that audiences respond differently depending on your posting frequency. You even compare your posting frequency and engagement rates with your fellow competitors.

Automate word-of-mouth with social reviews

You can use product reviews to create trust and gain insights into your products and it will also help you in increasing your online sales. The process is completely automatic which means you don’t have to manually reach out to customers yourself. You need to connect your business’s social accounts and post the reviews directly to your pages.

Make it easy to share your products

Social share buttons are a key element in increasing the “virality” of your site, which can, in turn, drive traffic and boost online sales. Keep the buttons to the popular social networks like Facebook, Twitter, and Pinterest as they are easy for users to find.

Pin your best posts to the top of your profile

Any time you engage with others through a social profile, you’re not just building your online presence. There’s also a chance that those people you engage with might quickly check out your social profile feed and click through to your site or content.

Make a note that all the features at your disposal so your profile communicates what you want and funnel clicks where you want:

1) Update an eye-catching cover photo like a product image or a banner to promote a sale
2) Your bio or profile should have links to your site.
3) Always feature or “pin” a post at the top of your feed.

Invest in Quality Product Images

Always invest in quality product photography as it will have a similar effect on visitors to your site. Regardless of what you are selling, include high-quality images of your products and no tiny thumbnails or poorly lit shots taken in your stock room. Make sure you include a wide range of images. It might look that you are overdoing it for your products from every conceivable angle but give a try. People like to kick a product’s proverbial tires before buying, especially online anything.

Enable shopping on Instagram

You can boost your online sales by adding products to your Instagram posts and stories. Basically, you put virtual product “tags” on your product photos (and stickers in your Instagram Stories). Instagram users can then click on these tags to see how much a product costs and they can tap to learn more and make a purchase. Nowadays it’s one of the most flawless ways to blend Instagram and e-commerce.

Give Gmail Ads a Try

After many years in and out of beta, Gmail Ads are FINALLY available to everyone. It is one the exciting ways to reach prospects and increase sales. One of the most effective ways to use Gmail Ads is by targeting competitor keywords. Your customers are getting emails from your competitors that mention their brand terms right now. So target those same terms and show up in their inboxes can hopefully change their minds.

E-Commerce-Marketing-Tips

Personalize the Buying Experience for Customers

Make your customers feel like your store is dedicated to helping them pick out the perfect product. Use name personalization in your emails or on your website, recommend products based on previous purchases, or up your marketing game with a personalized quiz. This is one the best ways to connect with customers. Give them on a unique shopping experience that is aligned with their personal tastes and styles

Make sure your eCommerce store is an online representative of your business. We do hope that these eCommerce marketing tips will remain handy for you in expanding your business through strengthening online presence. But then, we cannot expect overnight success. Just stick to these strategies, and gradually you will see a visible uptrend in traffic as well as the conversion rate for your eCommerce shop.

Must Know Facts about Social Media For Businesses

Social Media Marketing

Irrespective of your small, medium or large scale business, social media marketing is an important tool which you should add to your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and also boost your leads and increases sales. Today, more than three billion people around the world are using social media every month, it’s no passing trend! Most business owners are active on social media. Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

  • Facebook is King for Paid Social Ads

Facebook has appealed targeted audience and it’s like no other social network has cornered the market in that terms. While LinkedIn stands second (20% of marketers use it) but Facebook dominated with 90% usage rate. If you want to advertise your product online then Facebook might be a good option, assuming your audience spends a significant amount of time there.

  • Post one piece of content multiple times

When you write a great blog post, e-book (or any other type of content) then don’t just post it once and forget about it. Instead, write multiple different updates for the link to that content and schedule the updates out over the course of the next week or a month. If you post a blog on Facebook. For example, you might have one update that reads “Check out our top 5 Facebook advertising tips,” another one reads “Learn 5 secrets for winning Facebook ads,” etc. You get the gist.

  • Use contests and promotions

Contests are a great way to facilitate some great engagement and social media gives organizations the chance to engage with their audience. When it comes to promotions, you can offer your audience exclusive content or discounts which are an excellent way to provide value through your social media channels and give people an incentive to continue to follow you.

  • Use images on Twitter

Twitter is a tangled environment with a number of people and organizations competing for attention. That’s why you need to include images with your tweets; not only do they take up a more real estate in users’ news feeds, but they also help draw people in so they click on your link. Along with this they also Convince & Convert found that sharing images on Twitter increases retweets by 150%.

  • Content is a Master

On social networking, original written content is by far the most popular and successful and 58% use it, whereas only 19% spotlight is on original visual assets. Spreading your share is always prudent, but if your audience reacts to your original content then you need to provide more and share more.

  • Optimizing Blogs for Mobile is More Important

A few years back, no one actually cared about how their websites or blogs looked on mobile phones. People weren’t accessing the Internet on their phones and tablets as much as they do now. A previous year more than half of mobile users accessed the Internet on their phones and by 2019, that number is expected to grow to 79.2%. So, make sure your blog looks good and is navigable on smaller mobile screens, or else you risk losing major traffic

  • Virtual Reality

Mark Zuckerberg bought over Oculus, a virtual reality company in 2014. Later, the Facebook team has worked and launched a feature known as 360 Video which lets users watch videos in all directions. This makes use of the Oculus technology.

Today social media is a vital part of your business marketing, so don’t make it stressful to manage. So, take the first step, make a profile, and start engaging with your customers.

Top 2018 SEO trends that will shape the Digital Marketing Industry

Digital Marketing

Digital marketing has become one of the most essential tools for forward-thinking companies in order to fruitfully promote their business. Long gone are the days when having only an online presence across different platforms including websites, e-commerce or social media was enough.

To build a strong online presence, SEO is the only success mantra to get maximized goals and conversions as well as up your website rankings. Now with the help of real-time insights we can market the brand where the prospects spend more time. Google helps us gather relevant data on the basis of which search results have become more accurate, personalized as well as timely than ever.

With Google rolling fresh new algorithms every day in order to give users desired results, it has become very important for businesses to stay updated with the changing SEO trends and formulate their digital marketing strategies accordingly.

Amp up your SEO game by delivering the right information at the right time in a timely manner thus enhance customer experience. Let the customers find your business and buy your products. Here are the top every-changing SEO game trends that will dominate the year 2018 and will shape the digital marketing industry:

digital marketing

  • Voice search will empower the world

Voice assistance has become one of the best medium to grab customer’s attention. It has been integrated into almost everything from mobile to TV’s to remote devices, even major companies like Google, Apple’s Siri and Microsoft’s Cortana have changed the way content is created and search engines are used.  Nowadays people just directly say words or sentences to search anything. Thus, in order to socially advertise your brand, it is necessary for companies to integrate voice technology and include keywords in their websites that match the voice search results to make it SEO friendly. There are many analytical tools available that can help in figuring out the trending keywords to increase the traffic.

  • Video content will expand wings 

Video Content

Confused how video which is already there since ages will cover the new social media marketing realm? Well, according to a study, Video SEO will account for over 82% of all the consumer internet traffic. The graph of this powerful medium is continuously rising, people love video advertisements, and many companies have also started providing webinars, tutorials etc. to facilitate user experience. Video SEO is here to stay and it is a good strategy to incorporate it into social media marketing strategy to take your business to new heights.

  • Mobile application matters a lot

Accessibility of mobile has already taken the market by storm and the usage is just expected to increase in the coming years. In order to increase click-through and conversion rates make your websites mobile-friendly which makes easy for the users to access information anywhere, anytime. Mobile is unignorably big getting popular amongst major brands and is thus advisable to incorporate the same into your marketing gimmicks as well.

  • Live quality content will attract customers

Content and keywords are the foundation of SEO helping to create personalized content based on customer’s buying patterns and experiences which can get more clicks and conversions. Quality of the content is extremely important to assure authentication of the brand. Next-gen companies have also adopted various techniques to take live content and engage customers with live videos and demos. The trend is rapidly rising covering all aspects of social media with Facebook one of the most popular social platform making the most of it.

  • Featured snippets and answersSchema And Rich Snippets

One of the new features of Google initiated to answer the queries of users, rich snippets are on the top of the search engine result page. Feature-rich snippets can be in the form of paragraphs, bullets or numbers making it easy for the users to search their answers quickly. Looking for favourable SEO results, implement this tactic and amp up your game. Higher the snippets higher the chances of increasing SEO.

Conclusion

The millennials are getting so connected to social media these days that they expect everything to get over there. Implementing SEO in your marketing plans, will not only help you stay ahead of your competitors but will also help amplify revenues and attract more fan base! Follow these SEO trends and increase the targeting of your most relevant customers as well as up your rankings in the search engines.

The Google Page Speed Update: Slow Mobile Sites Going To Be Downgraded For Search

Google pages peed insights

Google has recently announced a few days ago the latest update to mobile search ranking algorithm, calling it ‘Speed Update’ that shall come into effect starting July 2018. Slow loading pages have long been a concern, and page speed already figures prominently in ranking signals for desktop searches. With this move, it seems Google is getting just as focused toward enhancing mobile experiences.

Page Load Time

In the official blog update by Google, they have indicated that this update is not a booster for ranking if your site is fast, rather is going to downgrade slower sites for SERPs:

“People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

So what does it mean for website owners? The first good news is that webmasters have a few months to get their sites updated to ensure compliance with this. However, do keep in mind that the indexing will probably happen in this order: Mobile version > Desktop version > AMP, indicated by Maile Ohye here.

Page Load Speed Fact

While there is no direct metric to confirm how this update will affect your site, you can try using PageSpeed Insights, Lighthouse Tools and Chrome User Experience Report for performance evaluation, as suggested by Google. Content is still going to be a higher ranked metric as compared to speed, considering Google is keen on letting slower pages show up if they have more relevant content.

Above all, if your website is functioning as it is supposed to be across content, code and linking, this update will mostly not make much of a difference unless the site is a super slow one. You will also not have any metric to assess when this update hits your site. Your best chance is to focus on better speeds, enhanced user agent-based experiences and increased relevance in content.