More than 3 million Android apps in the Google Play Store and 2.5 million apps in the Apple App Store make the app market furious than ever. According to the latest reports, hundreds of apps get submitted to these app stores every week. This makes the mobile app industry most competitive than ever. With the sudden boom of the technology and evolution of Smartphone’s, mobile apps have become a requisite need of every business. However, having an app and making it available to the targeted users is different.
To generate revenue and get your app in the top downloads rank you need to make your visible in the app stores. This is why an effective app promotion is necessary to make sure that your app reaches to targeted users to get you higher revenue.
Here are the top 10 ways you can promote your mobile app
1. Pre-launch Marketing
This is the most underestimated way of promoting among the app owners. Most of the people first try to get their app developed, get it ready and start promoting just after the launch. However, you can’t expect the users to download or use something they never heard about before. SO, to make sure that the potential users must be aware of your app you need lay down some marketing platform for the app. Do some pre-launch marketing activities like creating a social buzz, advertising, running ads or promoting your app’s motto. This will make these users interesting as well as curious to know what you are going to offer eventually.
2. Try Early Access
The early access program on the app stores is the most effective way of app promotions. Ask the users to try your app for free in the early development stage and give their reviews to make it perfect. This will help your app to get promoted with word of mouth. Besides, the promotion you will also get the honest reviews and expectation of the users to make your app flawless before the final launch.
3. App Store Optimization
Similar to SEO, the mobile apps also have ASO which helps the apps to get higher ranking the app stores. With the perfect ASO tactics, you can get your app higher in the app searches and drive more users towards. Moreover, the apps suggested by the app stores organically are mostly preferred by the users. Under ASO you can target the right keywords, choose the right name, screenshots, and description to get the maximum attention.
4. Reviews and Ratings
The app reviews and ratings on the app stores are more important than you think. According to the surveys and reports, 90% of the users go through the user reviews and look for the ratings before downloading an app. So, you need to make sure that your app reviews are good and ratings are higher. However, you may get bad reviews sometimes but don’t panics just try to revert on it as soon as possible and fix the user issue immediately that will help you in gaining the user’s trust and loyalty.
5. Mobile Advertising agencies
If you have a budget for advertisement, then you should get your app advertised to garner maximum traffic. Honestly, in the contemporary situation, it is almost impossible for a new app to get instant attention of the users. So, you need to invest a little money to get more money in this market. However, make sure that you are going for the right marketing agency before paying them.
6. Social Media
After the advertising advice, I want to give a promotion Idea that could get a million downloads without spending a penny if implemented successfully. Social media is capable of making your app a store overnight. You need to make sure that app owns a place on every social media platform to make a bold presence. Start posting about app features and what you think your targeted users would love to try. The social media platforms like Instagram, Snapchat, Facebook and Pinterest could give a reach to millions of potential users.
7. Social Media Sharing button
Having a social media presence is one thing but providing the option to share it with others over these platforms is something everyone likes. You need to makes sure that your app has the buttons for sharing it over social media. You can also add the social media sharing button to share the content of your website depending upon the features and functionalities.
8. Get Influencers
In today’s digital world where everyone has connected through the Internet, people believe someone they are following. So, you need to pick the right influencers having a strong presence over the Internet. Ask the influencers to promote your app to their followers so you can get a bigger exposure.
9. Get reviewed by big websites
Getting the users trust is the key to make a per ant place on their smartphones which can be done with the help of big websites. Contact the popular websites of your industry to review your app and post it on their portal. With a genuine and good review, you will be able to acquire a huge user acquisition for your app.
10. A Beautiful Website
A loyal user will definitely go through the website of the app to make sure about the authenticity of the provider. You must have a beautiful and user- website of your app displaying all the required information to the users. Besides, with the help of a website, you can also promote yours over different websites and search engines.