Top 2018 SEO trends that will shape the Digital Marketing Industry

Digital Marketing

Digital marketing has become one of the most essential tools for forward-thinking companies in order to fruitfully promote their business. Long gone are the days when having only an online presence across different platforms including websites, e-commerce or social media was enough.

To build a strong online presence, SEO is the only success mantra to get maximized goals and conversions as well as up your website rankings. Now with the help of real-time insights we can market the brand where the prospects spend more time. Google helps us gather relevant data on the basis of which search results have become more accurate, personalized as well as timely than ever.

With Google rolling fresh new algorithms every day in order to give users desired results, it has become very important for businesses to stay updated with the changing SEO trends and formulate their digital marketing strategies accordingly.

Amp up your SEO game by delivering the right information at the right time in a timely manner thus enhance customer experience. Let the customers find your business and buy your products. Here are the top every-changing SEO game trends that will dominate the year 2018 and will shape the digital marketing industry:

digital marketing

  • Voice search will empower the world

Voice assistance has become one of the best medium to grab customer’s attention. It has been integrated into almost everything from mobile to TV’s to remote devices, even major companies like Google, Apple’s Siri and Microsoft’s Cortana have changed the way content is created and search engines are used.  Nowadays people just directly say words or sentences to search anything. Thus, in order to socially advertise your brand, it is necessary for companies to integrate voice technology and include keywords in their websites that match the voice search results to make it SEO friendly. There are many analytical tools available that can help in figuring out the trending keywords to increase the traffic.

  • Video content will expand wings 

Video Content

Confused how video which is already there since ages will cover the new social media marketing realm? Well, according to a study, Video SEO will account for over 82% of all the consumer internet traffic. The graph of this powerful medium is continuously rising, people love video advertisements, and many companies have also started providing webinars, tutorials etc. to facilitate user experience. Video SEO is here to stay and it is a good strategy to incorporate it into social media marketing strategy to take your business to new heights.

  • Mobile application matters a lot

Accessibility of mobile has already taken the market by storm and the usage is just expected to increase in the coming years. In order to increase click-through and conversion rates make your websites mobile-friendly which makes easy for the users to access information anywhere, anytime. Mobile is unignorably big getting popular amongst major brands and is thus advisable to incorporate the same into your marketing gimmicks as well.

  • Live quality content will attract customers

Content and keywords are the foundation of SEO helping to create personalized content based on customer’s buying patterns and experiences which can get more clicks and conversions. Quality of the content is extremely important to assure authentication of the brand. Next-gen companies have also adopted various techniques to take live content and engage customers with live videos and demos. The trend is rapidly rising covering all aspects of social media with Facebook one of the most popular social platform making the most of it.

  • Featured snippets and answersSchema And Rich Snippets

One of the new features of Google initiated to answer the queries of users, rich snippets are on the top of the search engine result page. Feature-rich snippets can be in the form of paragraphs, bullets or numbers making it easy for the users to search their answers quickly. Looking for favourable SEO results, implement this tactic and amp up your game. Higher the snippets higher the chances of increasing SEO.

Conclusion

The millennials are getting so connected to social media these days that they expect everything to get over there. Implementing SEO in your marketing plans, will not only help you stay ahead of your competitors but will also help amplify revenues and attract more fan base! Follow these SEO trends and increase the targeting of your most relevant customers as well as up your rankings in the search engines.

The Google Page Speed Update: Slow Mobile Sites Going To Be Downgraded For Search

Google pages peed insights

Google has recently announced a few days ago the latest update to mobile search ranking algorithm, calling it ‘Speed Update’ that shall come into effect starting July 2018. Slow loading pages have long been a concern, and page speed already figures prominently in ranking signals for desktop searches. With this move, it seems Google is getting just as focused toward enhancing mobile experiences.

Page Load Time

In the official blog update by Google, they have indicated that this update is not a booster for ranking if your site is fast, rather is going to downgrade slower sites for SERPs:

“People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches.

The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”

So what does it mean for website owners? The first good news is that webmasters have a few months to get their sites updated to ensure compliance with this. However, do keep in mind that the indexing will probably happen in this order: Mobile version > Desktop version > AMP, indicated by Maile Ohye here.

Page Load Speed Fact

While there is no direct metric to confirm how this update will affect your site, you can try using PageSpeed Insights, Lighthouse Tools and Chrome User Experience Report for performance evaluation, as suggested by Google. Content is still going to be a higher ranked metric as compared to speed, considering Google is keen on letting slower pages show up if they have more relevant content.

Above all, if your website is functioning as it is supposed to be across content, code and linking, this update will mostly not make much of a difference unless the site is a super slow one. You will also not have any metric to assess when this update hits your site. Your best chance is to focus on better speeds, enhanced user agent-based experiences and increased relevance in content.