Must Know Facts about Social Media For Businesses

Social Media Marketing

Irrespective of your small, medium or large scale business, social media marketing is an important tool which you should add to your business marketing strategy. It helps you connect with your customers, increase awareness about your brand, and also boost your leads and increases sales. Today, more than three billion people around the world are using social media every month, it’s no passing trend! Most business owners are active on social media. Mobile social networking and geo-location services such as Foursquare continue to make their impact felt and have not gone away despite the threat of Facebook “places”

  • Facebook is King for Paid Social Ads

Facebook has appealed targeted audience and it’s like no other social network has cornered the market in that terms. While LinkedIn stands second (20% of marketers use it) but Facebook dominated with 90% usage rate. If you want to advertise your product online then Facebook might be a good option, assuming your audience spends a significant amount of time there.

  • Post one piece of content multiple times

When you write a great blog post, e-book (or any other type of content) then don’t just post it once and forget about it. Instead, write multiple different updates for the link to that content and schedule the updates out over the course of the next week or a month. If you post a blog on Facebook. For example, you might have one update that reads “Check out our top 5 Facebook advertising tips,” another one reads “Learn 5 secrets for winning Facebook ads,” etc. You get the gist.

  • Use contests and promotions

Contests are a great way to facilitate some great engagement and social media gives organizations the chance to engage with their audience. When it comes to promotions, you can offer your audience exclusive content or discounts which are an excellent way to provide value through your social media channels and give people an incentive to continue to follow you.

  • Use images on Twitter

Twitter is a tangled environment with a number of people and organizations competing for attention. That’s why you need to include images with your tweets; not only do they take up a more real estate in users’ news feeds, but they also help draw people in so they click on your link. Along with this they also Convince & Convert found that sharing images on Twitter increases retweets by 150%.

  • Content is a Master

On social networking, original written content is by far the most popular and successful and 58% use it, whereas only 19% spotlight is on original visual assets. Spreading your share is always prudent, but if your audience reacts to your original content then you need to provide more and share more.

  • Optimizing Blogs for Mobile is More Important

A few years back, no one actually cared about how their websites or blogs looked on mobile phones. People weren’t accessing the Internet on their phones and tablets as much as they do now. A previous year more than half of mobile users accessed the Internet on their phones and by 2019, that number is expected to grow to 79.2%. So, make sure your blog looks good and is navigable on smaller mobile screens, or else you risk losing major traffic

  • Virtual Reality

Mark Zuckerberg bought over Oculus, a virtual reality company in 2014. Later, the Facebook team has worked and launched a feature known as 360 Video which lets users watch videos in all directions. This makes use of the Oculus technology.

Today social media is a vital part of your business marketing, so don’t make it stressful to manage. So, take the first step, make a profile, and start engaging with your customers.

Everything you need to know about Outlook Rendering Issue!

Email Marketing

Outlook error is very common in the B2B marketing. Outlook renders HTML using Microsoft Word which means a whole host of problems for email marketers and designers. With poor support for HTML and CSS, you may come across the whole host of annoying quirks.

Outlook refers to render HTML emails instead of using Internet Explorer. Microsoft has dropped IE as the rendering engine for its security reasons. In this way, we can have better control over the active content the rendering engine can display, while if you use Internet Explorer to render HTML then it would display the whole thing and could run virus-infected email automatically.

Below are the key issues for building emails for Outlook:

1. Background images not supported

There different types of backgrounds you can use in your emails.

Full body background
Pattern Background
Graphic Background
Section-wide background

But, Outlook 2007-2013 do not support any of the above backgrounds, so the ideal solution for rendering is by using VML (Vector Markup Language).

2. Animated GIFs do not work

A newer version of outlook (2003+) does not support animated GIF but it will display just the first frame of the animation.

3. Border-radius property

It is one of the most commonly used CSS property but sadly it is supported in neither of the Outlook variants.

4. Links getting converted to purple or blue

The links in the Email will turn to either blue or purple, with an underline, regardless of what colour text is used, and the blue/purple underline persists when viewed on different email clients.

5. Rendering CSS issues

It does not support CSS floats, CSS positioning, Flash or other plugins, you can use XHTML instead of HTML.

How important it is?

As email marketing continues to rise and we cannot simply worry about how email marketing platforms perform when combined with lead generation technology, fed with CRM data and automated with marketing automation providers. We should not think ourselves with how it renders on other platforms.

Outlook is very popular in the B2B world and how emails render in Outlook is 70% of the B2B delivery environment for a lot of people hence this makes it a high-priority for everyone. That’s why you should take necessary measures to make sure emails sent to Outlook inboxes render as well as they can.

Our recommendations

Due to the lack of support for many CSS, we know that table-based layouts are a necessity for optimization or you can use conditional CSS to target Outlook 2016 specifically.

Fill your emails with useful content will be our suggestion. You can go a plain text HTML approach, which is best for Outlook and has seen click-through rates increase to 15%. Without a doubt, useful content trumps graphic discrepancies any day of the week.

Lastly, and we cannot stress this enough: test, test and test your emails again. Keep testing your emails for rendering issues because it is the only way to make sure your emails render consistently.

What can we expect?

Microsoft will come up with a new email client/rendering engine soon for the new Outlook Web App experience powered by Office 365. Till then is Microsoft’s email service (back-end) and Outlook Mail is the web email client (front-end) that will let you browse your email account.

On the web suite of apps, Outlook Mail is part of the Outlook. Outlook, or Office Outlook, is Microsoft’s desktop email client which can be used with email addresses or with any other email addresses.

How Custom Email Templates can improve your Email Marketing Campaigns?

Email Marketing

Email marketing is one of the most effective inbound marketing tools for engaging with your customers and nurturing leads and in order to maximize the potential of email marketing, you need to have the right tools at your disposal which means the proper Email templates for your marketing campaigns.

Email templates let you customize the formatting and text of emails sent by users who share your content. Building an email marketing template from scratch is not at all easy unless you’re a pro coder. Top of FormSo, in this post we will share with you the simple steps which will help you design and build a custom email from start to finish.

Why you should go for Custom Email Templates?

Easy to use

To use a customized template, you might need advanced knowledge of a service in order to make even the smallest of changes. A web professional can give you custom Email template for your specific need which is very easy to use so your email campaigns can be set up quickly and more efficiently without much knowledge of the coding behind it.


Sometimes you might try to adjust the content in order to provide your customers just so it will fit into a template’s predefined sections and that might not look good because nobody likes a messy or unorganized content. But customized email templates will give you more control over how you deliver your content to your users. You can opt for layout as per your specific needs and add unique functionality that will work best for your goals.


Drafting HTML Email has its own challenge because it needs a special attention to work properly on mobile devices specifically. For the best experience make sure that an Email template is coded properly and it is tested well to use it for custom Email templates. This will give you control over the experience which your users will have with your email campaigns, letting you tailor that experience to your specific audience.

BRAND Promotion

Nowadays it’s very important to be consistent brand across the world and Email marketing is no different which means your Email templates should have the same general look-and-feel as your website carries the number of elements like logo, colours, typography, and so on. If you’re using custom email templates make sure these elements are carried over to strategically reinforce your brand and integrate your email campaigns with the rest of your marketing strategy.

Personal Touch

With custom email templates, you can ensure that your emails are unique and personalized to your business. This will make you stand out from competitors and be more creative with your email marketing.

Wrap up

Custom Email Template will make your work painless as you don’t need a lick of coding skills. Use custom templates as your foundation with this you can design a unique and well-branded email campaign in minutes.

Custom Email Template Integration Steps for MailChimp:-

  1. On left bar, you will see Campaigns, Templates, Lists, etc… Click on Templates.
  2. There will be a new window with two buttons on the top right – File Manage and Create Template – Click on “Create Template”
  3. In the window, you will see options – Basic, Themes, & Code your own – Click on “Code your own”
  4. Here you will see three options: Choose the last option – Import Zip and upload the zip file we have provided (file
  5. Once template loads, preview it and save with some name.
  6. Go back to the campaign, and click on create a campaign.
  7. Choose regular Campaign, Select list, Enter Name of Campaign, Subject line and necessary details and click on Next
  8. From the options choose 3rd option “Saved Templates”
  9. Select the template you saved in Step E and you will be through.

Get in Touch with Nick for any assistance.