Things to Consider for an Effective eCommerce Store Development

eCommerce

 

From grocery to medicine, from fashion to home appliances, people have now found a smart way to shop. We always look forward to an eCommerce that would bring the world closer to us. With a tap of our fingers, we can have access to all our requirements. For all the reasons the eCommerce websites are gaining importance among people. Ecommerce sites are evolving and improving every day, bringing new ideas and catering to your daily needs. Today for all the services and products, customers rely on eCommerce websites.

In accordance to meet to your regular requirements, eCommerce websites should be well equipped and developed, and to develop or improve the eCommerce websites, some basic attributes should be borne in mind. When there are constant competitions in the market, each eCommerce should have the ability to stand out from the rest to increase conversions.

That’s brings us to take a quick look at the essential and important checklist to develop a better eCommerce store.

  1. Know your customer and relate your products – The important aspect of any eCommerce website is to learn your customer’s needs and relate their requirements to your products and services. This requires a bit of research and of course, following customers browsing history. You can study your customer’s behavior through their browsing history and customize your products and services to relate it to their needs. For example – if your customer has been searching home appliances often, you can customize your websites and introduce a collection of home appliances of different categories. This practice will surely multiply the conversion rates as your customers will keep coming back for more.

To identify your customers and their requirements you can,

Segregate your customers on the basis of their age, gender, education, marital status, and more. Keep track of your audience’s search habits, what offers they are looking for, and what are their likes and dislikes. Nothing works better than interacting with your customers. You can include feedback form, suggestion form, and more to get to know your customers better, learn about their likes, dislikes, and more.

  1. Finding the right platform – to build or develop a right eCommerce website, you need to select the accurate platform. You have to know what exactly your site is built for and what are you likely to sell. Based on this, you have to select the perfect for safe and secure transactions. As the eCommerce website development platform forms the backbone of every online business, you can pick or select the right development platform such as Magneto, Shopify, and more.
  2. Website needs to be personalized based on your customer’s requirements – Whatever maybe your business, eCommerce online platform need to be customized to fit all the needs of your customers It should be easy to navigate, view and browse across the catalogs of products and services, so that the customers can easily pick from the wide range of products available on the website.
  3. Easy payment gateway – It is a striking idea to incorporate an easy payment option on the website for the customers. When there are loads of transactions taking place every day, customers seek easy, safe, and secure payment options. Easy payment options will make things convenient for the customers and will help them to choose the products with complete peace of mind. Hence, you can include multiple payment options like cash on delivery, credit cards, debit cards, paytm, net banking, and more.
  4. Make your site responsive – Undoubtedly the new digital world has come to the tip of your finger, or it may be right to say so that your fingertips can control the digital world. Having said so, can we disagree that these days all the major online payments, shopping and even booking movie tickets and ordering food online are done on your mobile phones? I guess we all know the answer. Hence it is a requirement to build your eCommerce website as responsive as possible. It should be easily accessible through your phones, desktops, laptops, and even tablets.
  5. Great user experience – Your eCommerce website demand an organized and easy to use UX features. With great admin features comes the robust backend support as well. Therefore, it becomes an essential aspect and demands a great user experience.
  6. A perfect eCommerce hosting platform – Easy to access and high in performance are the two essential attributes that the customer’s lookout for a good eCommerce website. A good hosting and support platform can increase your conversion rates and can help you retain your loyal customers.
  7. High website speed in multiple devices – To attract more loyal customers and to rank high on the search engines, your eCommerce website should have equal speed on all the devices.
  8. Equal performance even in high traffic – A good eCommerce website certainly attracts high traffic, but what if in between the server go down? This is essential that the performance of your eCommerce does not go down even if the website is overloaded with high traffic.
  9. High data security – Huge amount of data are stored in this eCommerce website, so it is extremely important to maintain the security of these confidential data.
  10. Brilliant design and user interface – Need to plan a brilliant marketing strategy for your eCommerce website? Why don’t you try having the coolest user interface and site design? This can be the ultimate step towards a successful marketing design.
  11. Prominent shopping cart and search options – Having a prominent shopping cart and search option can attract your customers to your eCommerce websites. The cart icon and search option should be well distributed across the website and in such a way that it does not miss out on visibility. The search bar on each of the pages can help the customers to look out for the products they are interested in buying.
  12. An attractive brand logo – An attractive brand logo can be eye-candy for many customers. Reputation is built on the brand logo and can help to establish your brands.
  13. Offers can drive more prospective customers – Introducing offers and discounts certainly increases the success rate of conversion. The catch here is to include these offers and discounts in an attractive call to action to attract more conversions
  14. Highlight the best sellers – If you have certain products that are selling high on your website, you could start by highlighting the essential qualities of these products.
  15. A picture speaks – Imagine you define the products, how about a picture beside the description? There is no doubt that we read the product description, but the impact of having a high definition picture can simply engage the visitor’s attention almost immediately.

Finally, keep following the latest trend or rather unleash the new trend, and the world will be at your feet. Happy shopping!

 

7 Futuristic e-commerce of 2019 driving sales and ROI

E commerce 2019

Over the past few years, the e-commerce industry has been experiencing steady growth. It is said that by 2021 global e-commerce revenue will reach to $4.88 trillion. So you can expect more business growth in the coming years. It’s a competitive market you need to stay on your toes to get ahead. Technology keeps changing and you also need advanced technology to sustain in the market.

Let’s explore the top emerging e-commerce trends that you should follow in 2019 to beat your competition.

1. Offering In-Store Pickup

Online shopping already offers delivery but nowadays merchants provide in-store pickup feature too. This will be very useful if you have the number of stores in different locations. It will also deal with your inventory management issues. It will save your order fulfillment costs, you can easily answer their queries when shoppers visit the store and also compare products. With this, your staff will on cross-selling and up-selling.

2. Multi: currency, language, and channel

There are many platforms which support multi-currency options. If people see familiar payment options in the currencies then it might increase your conversion rate. Multi-language offers retailers to localize their sites and make their message accessible to the local audience. Last, multi-channel lets sellers put their message and their products in front of customers wherever they are. Instead of forcing customers to come to you, it’s now easier to just come to them.

3. Chatbots as Personal Assistants

Since a few years, we have been using chatbots. AI-powered Chatbots helps the business grow as it increases user engagement. It is estimated that by 2025 Chatbots will reach to $1.25 billion. With every passing year, chatbots are getting cheaper, smarter and widespread.

4. Smart Payment Processing Method

One of the last steps in your ultimate shopping journey is the payment process. This process has to be effortless and smooth for an easy payment option that will ensure quick conversions. And if you work on a global level then it must offer a better payment solution.

5. Localize and Personalize Customer Experience

It is very important to identify your potential customer. Use various customer data points to personalize your website and deliver relevant products. The data points include customers’ Search Queries, Purchase History, Shopping Cart, Social Behaviour, Geographic Location or Segments. By using such data points, you can deliver nothing but the best to individual customers. All personalization should aim to better the customer experience.

6. Voice Search Will Take Lead

Numbers of e-commerce sites have already begun using voice search. As per Google guidelines, content for voice search should include more textual content as this will allow them to appear in rich snippets and knowledge graphs. Use of voice-enabled buttons can lead to more conversions from smart speakers.

7. Diversity in representation

E-commerce brands have lately understood that what they need to do in order to appeal customer. Yes, they now use models that look like real people. More importantly, women of all shapes, sizes, ethnicities, and life experiences were able to see models that actually looked like them. This kind of campaign will increase your sells considerably.

Take Away

Start with the trends you believe will bring your company the best return on investment. These trends, when combined, form a solid foundation for a holistic business strategy meant to boost sales and pave the way for brand innovations and a futuristic, yet satisfying, customer experience so follow the trend that you believe will bring your company the best return on investment.

Reputation Management Tips for Software Development Companies

reputation-management

One of the most important assets for any company is its reputation as it can make or break a company. A bad reputation will make you lose customers, sales, employees and partners. So companies need to pay attention to their online reputation – how good (or bad) they look on Google searches.

Below are some of the key tips for building a good reputation for software development companies.

Your Company Name should be optimized with your site

In order to be visible on top of search results, you have to optimize more than one page for your company name and it will also push down negative content about your company that you can’t control. Use your company name in important places such as the HTML title tag and URL especially on pages that describe your company, such as About Us or Contact Us.

Expand Your Web Presence.

Make sure you achieve a place in the top 10 dominance by spreading your site among different platform like social media networks, Facebook Fan pages, related blogs, Twitter, etc. Share guest blogs on relevant websites while allowing your partners and networking connections to do the same on your website for increased website optimization and free exposure.

Reputation Management

Get positive online reviews

A recent study suggests that 67 percent of consumers’ purchasing decisions are influenced by online reviews. Have a review section on your website where your customer can provide feedback and share their experience. Thank who leave positive reviews as this can be an effective way to turn a consumer into a loyal customer. A positive review can help you fetch more traffic and it will also boost your sales.

At Least Once a Month monitor your search results.

As soon as a new content about you hits the web your Google Alerts you for important keywords. As Google ranking keep changing frequently so keep a track of what you see in an excel file mentioning URL, page title and sentiments (whether it is positive, negative or neutral)

Your Offline Reputation is also important

Your company’s offline reputation will say a lot in the online world as well. Treat your customers and clients well, and encourage those who are happy with you to leave reviews on Yelp. Focus on your reputation in the offline world, and your online reputation will fix itself.

Improve your digital marketing skills

Digital marketing will take your brand to the billions of users in a positive light. Create content and post it on different platforms where your potential customers can see. Inform your users through blogs, podcasts, newsletters, and magazines. Personalized email marketing is another effective way to seek customers’ attention. All of this will project you as someone who takes business seriously and shows care for customers.

Create Attractive content

Rich content is one of the most important for any reputation management strategy. Fresh and engaging content will reflect your brand’s reputation in a positive way. Hence you need to invest in quality content production which will make your company grow reputable.

Get Hold of a Negative Content, Contact Its Creator.

If you come across any negative content then immediately contact the blogger, reviewer or another person who has created the content. Ask if you can do anything to change their sentiment to positive or you can leave a comment to explain your side of the story.  Try to make the situation right.

Network With Other Webmasters

Networking with similar and relevant blogs along with other software-centric companies is another way to vastly improve your online reputation as a software development company. Reach out to webmasters and bloggers who share content that is relevant to your business to request link exchanges. Once you have established connections with other online bloggers and webmasters learn more about guest blogging.

The Bottom Line

We hope that our above tips will help you in understanding the benefits of an online reputation management company. It is extremely important when you want to build a successful software development brand and business. With the right online reputation management company, gain peace of mind while scaling your company and continuously outperforming your top competition. Above all, be realistic about the outcome of your efforts.

Top Bespoke/Custom Software Development Companies in London UK

Custom-Software-Development

Technology now days are an integral part of the business world.  Every field has software developed to it.  Be it accounting field, sales field you name it there is software developed for the same. The United Kingdom is one of the leading software developing countries in the world. Here we give you a list of top ten software development companies in the UK.

1. DSCL Software:

DSCL Software is one of the leading and awarding winning software companies of the UK. They develop and design intellectual, pocket-friendly and intuitive web applications, desktop applications and mobile apps. These apps help streamline business process and help create new revenue streams for SME’s, new ventures and established businesses. They have been in business since 1994 and have become trusted partners with the companies they are associated with.

2. Eleks:

Eleks is one of the renowned software development companies of the UK, having the required expertise in software engineering as well as in consultancy services. They heavily invest in their R&D labs so the customers can take advantage of the updated technology to improve their business and services.

3. Intellectsoft:

With a strong focus on latest technologies like Big Data, Artificial Intelligence, Machine Learning, Blockchain, Augmented Reality, Internet of Things, and others, IntellectSoft is a bespoke custom software development company that strives to work towards innovation. They help businesses across all industry verticals with cutting-edge IT solutions that drive real value to their business. The company has multiple offices and development centers across the globe giving a truly personalized approach to every client and project.

4. Whiz Solutions

Whiz Solutions have certified experts on board controlling every aspect of the software development efficiently. They have the required efficacy to build unique custom made solutions for clients based on their requirements and needs. You can increase the team as per the requirement so that you can run the project easily. From providing solutions in cutting-edge technologies to consulting as well as outsourcing services, Whiz Solutions is the answer for all your software related queries.

5. The software House

The software house was founded in 2012, headquartered at EU. The software house is a web and mobile software developing company. They work with small business and understand their struggles. They use popular and reliable technologies: – PHP (Symfony), – JavaScript (AngularJS, React), – Mobile development (iOS, Android, React Native), – DevOps (Docker, Kubernetes, Vagrant, AWS, Google Cloud Storage).

6. Itransition

Itransition is a trusted software development company with 16years of experience. Itransition assists large, medium-size companies and even start-ups, to design, develop their software that aid to their requirements. With more than 1500 and more IT professionals with strong technical skill and business knowledge enable to effectively handle software projects.

7. BJSS

BJSS was started in 1993 in the UK. With the team strength of more than 1000 + IT, technical expert professional they are dedicated toward development and delivering the innovative idea to their client and business associates from across UK and USA. The agile approach of BJSS in combination with cost-effective solutions makes its comprehensive portfolio impressive. The company can work smoothly during predictable outcomes in a challenging environment.

8. Qulix Systems

Established in the year 2000, Qulix Systems is leading international software development, testing, and technology Consultancy Company comprising of a team of more than 400+ highly skilled IT professionals. They provide a comprehensive range of IT services and solutions across a number of industry verticals. Qulix Systems tackles the specific requirements of the different customer from small to medium size business.

9. Innovify

Innovify is a London based software company having expertise in developing software for web and mobile. It is a digital product studio for enterprise and starts up which develop software specially designed for the requirement of the client and keep innovating. They have a diverse team of highly talented IT professionals.

10. Softserve

Vigorously competing in the today’s digital economy, Softserve is a leading software service providers offering a wide range of services in different sectors like healthcare, retail, media, financial services, software, and more. It provides end-to-end innovative solutions keeping quality and speed in mind.

Thus we have given a brief on the top ten software companies of the UK. One can select a company best Suited to the companies’ requirements.

OUR PROCESS

We adopt an agile methodology for all our projects. This means we work collaboratively with our clients in an iterative fast paced environment. Software is thoroughly tested in each iteration to ensure high quality. Our clients see their product taking shape throughout the development cycle.

How does it benefit our clients?

Flexibility in adopting changes throughout the cycle. This also helps reduce the overall project cost. Clients see working version of software frequently during development cycle. This means they can provide their continuous feedback minimising rework speeding up project delivery.

A LITTLE ABOUT US

We are an enthusiastic team of IT professionals with diverse backgrounds in education, culture and work experiences. The Founder Nilesh worked in large multinationals for many years and believed that the same levels of quality and customer service could be provided to small and medium businesses. With this in mind, they started their first venture in 2008 and since then worked with many businesses redefine their digital presence and develop smart IT solutions helping them to take their businesses to the next level.

We pride ourselves in providing IT solutions with the help of our robust internal quality framework and keeping excellent customer service in mind. 90% of our business is through referrals from our strong client network.