With the intention of providing measurable tools for tracking CSR activities in London and across the UK, the Heart of the City serves as membership hub for professionals and companies. Their primary requirement was to establish an interesting and power-packed digital presence that attracted members to their organization. They also wanted Whiz’s expertise to establish their online tools for optimizing functional and systematic direction for the CSR initiatives.

We devised a fully-integrated website for them that had sections for inviting new members, discussing current affairs through relevant collaterals, as well as a comprehensive backend with which the members could employ the online HOTC tools. The website could also be used for instant access to collaborating with other members, a wealth of online resources and much more.

Key Challenges

  • Providing online tools for CSR activity measurements
  • Creating an online hub for businesspersons and firms
  • Tracking CSR activities across London and UK
  • Establishing a forum space for member discussion
  • Library development for collateral material, policy references and online resources


  • WordPress
  • jQuery
  • Google Font API
  • css
  • Bootstrap
  • Apache
  • PHP

Proposition & Solution

  • Comprehensive and highly interactive website
  • Optimised digital approach to integrate members
  • Singular online hub for members with discussion panels
  • Easy deployment of online HOTC activity measurement tools

Results & Benefits

  • Simplified networking among existing and potential members
  • In-depth access to online resources and other collaterals
  • Online easy tracker for CSR activities
  • Well-developed forum for online discussions