The number of mobile users is greater today than the number of computer user.
As a result, many companies have realized the need to effectually use mobile mediums for captivating customers. They have established new operations via mobile websites and apps. While businesses with fortunes can afford to employ both mobile websites and app, other companies might have to opt for one of them. The choice between mobile apps and websites rely on their expense, purpose and the audience they serve.
Nevertheless, studies show that users prefer mobile apps more than mobile websites. This makes a valid point to have mobile apps for reaching out to customers.
Additionally, there are many other reasons which make the mobile app better than websites.
Read on, to find out the top 7 reasons why mobile apps are better than websites:
Mobile apps are the best solution that requires regular usage. An application allows users to set preferences, create accounts and keep vital information at hand. On the basis of business, a mobile application is a much better option for targeting an audience and hence building marketing campaigns for different groups of users.
An inbuilt capability of mobile apps is the ability to send notifications to users who have the app installed in their system. In turn, giving publishers the facility to send messages to the users directly. The facility to send the notification is one of the major reasons why many businesses want to have a mobile app in the first place.
The efficiency of Mobile Features
Through the mobile app, it is very easy to utilize the camera, contact list, phone calls, and more. It will make the user experience interactive and fun. Furthermore, it decreases the efforts users would have to make. The device features can certainly shorten the time users to perform a task in an app and can even boost the conversions.
No connection required
Another noteworthy benefit of using mobile app is the opportunity to use them offline. The reason being the apps are installed on a mobile device, they will keep on providing content and features without an internet connection. App stores the data locally and then have it uploaded once a connection is made.
Studies have shown that mobile apps are more popular than websites, as they are more users friendly. Mobile apps cater to better user experience, load content faster and are very easy to use. Apps provide user to perform a task better with the help of the gesture. It is very easy to navigate through, unlike the website.
Mobile usage is much more than on any other devices. So, it can be said that on an average a user spends almost every day on their device’s installed apps. This daily activity is a branding opportunity for apps. Even when a user isn’t using the app is still reminded of the brand associated with the app. The icon of the app acts as a form of brand advertisement which influences the user’s perception about the label subconsciously.
As mobile usage endures to grow worldwide, the phrase ‘app vs. web’ question will remain a real consideration for businesses looking to start a mobile application. Depending upon the requirements of your content, you can make a logical choice for your business. Plenty of companies have both a downloadable app and online web presence to accomplish more specific requirements.
Hiring a dedicated mobile app developer is an affordable way to strive for excellently designed applications that have the potential to become one stop solution for your business.