Guide to building your own mobile app for the business success


Mobile has almost replaced a desktop. More and more people use a mobile phone and the growth is constant. Today there is an app for everything such as health, finance, news, books, etc. App provides a seamless and smooth user experience. It’s a competitive world, building an app will be an advantage to your business. A good build app can exponentially help your business in many ways like;

  • The app can boost your sales and introduce a new revenue stream.
  • It can build up engagement and community for your target audience by providing a resource.
  • Employee communication gets better by being a core internal app for your business.
  • Your brand awareness gets increased and also enhances the mobile marketing strategy.

Let’s take a view on below steps of creating a mobile app.

Step 1: Set a Goal.

The very first step is to pen down everything you want to accomplish. Ask yourself a few questions like.

  • What exactly your app will do?
  • How the user will find it appealing?
  • What problem is it going to solve?
  • How will it simplify life for people?
  • How will you market your app?

If you want to survive in this competitive world then you should give a well defined and clearly set goal. A vision is very important for you and for anyone you employ to work for you. Hence have a clear picture of what you want to be done.

Step 2: Sketch your Ideas.

Before you turn on the computer you need to use the pen and paper that has answers to the questions about the purpose of your app to develop. In this step, you have to create visual representations of your thoughts.  You need to decide what are you going to give your app away and offer ads to generate money or you will offer it as a paid download. You can also opt for in-app purchases, therefore; sketch your ideas properly so that you don’t miss out on anything.

Step 3: Competition — Positioning your app for success

You need to analyze your competition to kick off your project and make your own space. There are thousands of apps available in every category hence you have to study your market well as it will help you in building your app. you can examine your competitive apps on the basis of a number of installs, company history, star rating, and reviews.

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Step 4: Know your Target Audience

For creating a successful app, you have to define a specific target demographic that you will cater to. Some useful metrics are age, gender, location, hobbies, etc. (to name a few).  You can market your product to a wide range of people if you know your right audience.

Step 5: Define Back End of Your App

Next, you need to define your servers, APIs and data diagrams. If you don’t know much about technical jargon then you should probably use a service which provides hosting and also collect data that you can use in your app. no matter whichever platform you use to develop your app, it is important that you create clear diagrams as these diagrams will provide directions for everyone working on your app.

Step 6: Check Your Model

At this phase, you need an honest opinion so show your demo to family, friends and anyone else who will give you constructive criticism. Keep your target users in mind and try to follow their thinking like what exactly they want in your app. By the end of this step, the structure and foundation of your app should be finalized. To avoid any kind of hassle later in the process plan out the structure before you start designing.

Step 7: Put design first.

Now you need to hire designers to create your UI (User Interface). For any app, UI is very important to attract people. People will attract to your app if it looks good and if they find it easy to navigate. Make sure that your graphic designer gets high resolutions skins and appealing screens. Even during the design process keep feedback in mind which you got from the testers.

Step 8: Test Your Wireframes

Now, its time to test your app’s flow and user experience.  You need to compare your screen flow with user’s expectations. You can use a tool like Invision in order to make your wireframe interactive. With this tool, you will be able to connect screens and link actions to check the actual experience of your app.

Step 9: Test Your App, AGAIN.

In this step, you will have to test both a functioning app as well as a user interface. By now all the screens of your app should properly work and it should be visually appealing as well. You need to test your app number of times to assure that both the look and the feel of the app meet your expectations.

Step 10: Modify and Adjust

Now that you have seen your app in it’s fully functioning form you exactly know a few tweaks you have to make. You can ask some people to examine your app who viewed your app in its development phase. Make sure you ask your developer and your designer to make necessary changes that you feel would be valuable to your app.

Step 11: Beta Testing

Till now you have seen your app through several different lenses and you have managed to develop a smoothly functioning, problem-solving and aesthetically pleasing app. put your app in a live environment such as Android and iOS to see its functioning.  Beta testing will invite testers to review your app before taking it live.

Step 12: Release Your App

Great! You have made it to the finish line. Now share your app with the world. Hopefully, your app has no minor or major issues. You can add your app in the Android and iOS store. Android will instantly sell your app in the Google Play store where iOS will review your app first and then it can go live.

We hope our guidelines will help you in building your app in the most effective way. Now it’s time for you to start creating a great app which boosts your sales and generates more revenue.