SaaS Vendor dealing with GDPR compliances

GDPR-Image

SaaS refers to a short term of Software as a Service is implacably growing term for assisting and delivering online application to the customers. It is highly successful business model for online application development where the data privacy and protection is always in doubt. Before jumping into data protection and how it relates to SaaS business owners. Let go deep into what SaaS is and why data protection are so important.

Software as a Service (SaaS):-

Software application were used to be purchased wholly and completely which is downloaded directly to a device or tangible copy, now with growing technology of cloud computing it is been accepted across the globe to create a cloud based application and charge as per subscription. With an emerging technology the user can avail the functionality of application from any location and any device. This business model is accepted and created with the ease of accessibility for the user.

While looking towards this business model the main concern for both companies and customer is about the trust for the data protection. Customer using SaaS will be entrusting a third-party provider with business processes, confidential company data/ information.

The customer need to be aware about the data accessibility and data protection document from SaaS provider. The access can be with the employees of the company while they have to ensure the security of the data. The data can be on both ends i.e. company & customer so it is important to be on track with all the privacy legislation to make sure about the collected data from the customers remains protected.

The functionality of original product may be similar with SaaS product however the security of data and information are very much to be different. While the SaaS platform owner won’t be making copy or installing the software on its own device, but he must be acquiring the right and permission to access it as a service instead. To ensure client about his data is protected with us by following the GDPR.

The General Data Protection Regulation (GDPR):-

The data protection case scenario came into existence on May 25th 2018. While the legislation was designed by European Parliament back in 2016. With the evolving technology in computing, the previous 1995 data protection was outdated so it was necessary to have a revised data protection legislation likewise an advanced data legislation with the new technology. EU is always about their high standards data protection.

All the vendor across the globe needs to be aware about the requirement and are in complete compliances with them. The GDPR are applicable to the international companies that collected the data of EU citizen’s. Which includes the companies that are in EU soil and overseas companies who are offering services to EU clients.

The vendor has to comply with the GDPR ACT if they want to conduct their business with EU citizens else they will fall under the non-comply penalty.

These penalty includes administrative fines that can reach up to 20 million Euros or 4% of the company’s global annual turnover. The greater amount will be considered.

To avoid such penalty the company should follow the necessary GDPR requirement mentioned in the link.

A vendor or any business to become GDPR compliances needs to consider:-

Data Mapping:-

The first step that needs to be checked is how the data moves in your organization. Documenting the way that the information flows in your company by making an inventory helps you demonstrate that you comply with GDPR.

Mapping the data will help any organization to track the problems of GDPR compliances.

If the data processes rely on a lawful basis then only data operations can be conducted. The dependency will be toward the lawful basis of the personal data being processed and the purposes for processing.

Privacy Policy:-

Users will first look for privacy policy and check the GDPR compliance. Where you need to provide concise information and easy to understand.

Business changing model GDPR. The company and client both need to understand the importance of the data privacy and needs to understand the principals of GDPR and procedure being implement for compliances.

Steps to be considered:

  • Mapping for data performed by data processors
  • Transparency of data with the user who uses to visits Application.
  • Before acquiring, give informative notice to your employees, vendors, and clients as per GDPR.
  • Configure your complex method to use explicit consent when processing sensitive personal data on your website.
  • Data Controller should always co-operate with the Supervisory Authority regarding there task.
  • An observation in the data processor is mandatory to keep a record for proof consent and security purpose.
  • Required an observation on other GDPR compliant vendors since GDPR has no formatting rules to be followed.
  • A formatted security procedure needs to be installed in order to gain report or detect/investigate data breaches internal as well as external. Where a complex data breach set-up is demanded a better outcome. However, if there is any data breach then required to report within 72 Hours of Turnaround time to Supervisory Authority unless the data was encrypted.
  • Since the data protection is not a one-time project is a continuous process to collect the data and ensures the protection of the data and its proper use.
  • A Complex data breach mechanism installation.
  • All the procedure should in compliance with GDPR.
  • Employee Customer and outliers contract should be updated.
  • Secure data through the legit organization and technical measurements.
  • The data transfer with any other company/vendor is GDPR compliant or not.

Optimization toward GDPR

Talking about GDPR, the vendor has to make aware to customers or visitor/users about GDPR compliant company with website optimization as per GDPR guidelines.

Opt-in form:– An legit format of getting the business information. An Info-graphic with the GDPR compliant is the best thing to start with concurrently following with the guidelines of Email Service Provider for GDPR, While some of the vendors go for double opt-in in order to avoid any consequences, but single opt-in works.

Cookies Consent:- While visiting ant GDPR compliant website will gather cookies to gain some information of the visitors where an short info has been provided to the visitor in order to there acceptances.

The business/vendors implement cookies in multiple ways, and the GDPR references to cookies don’t clear things up. The Functional cookies are used for a session, but you need specific consent to set a cookie to track the user. Since there is an update with GDPR is ePrivacy is in news for the more advanced form of protecting data and the use of cookies.

Other GDPR Compliant issue that needs to be considered which are important as well.

1) Data Transfer and disclose agreement:-  Data transfer is a very important case while transferring the data outside of EU/EEA by data processors, where an approval is required from the companies authorized person. This Rule is also applicable to all the vendor who is in subcontract part of the business or service they provide.

2) Data Protection Impact Assessments (DPIAs):- The organization involves in high risk of data processing are suppose to fall for DPIAs likewise a new technology is implemented/installed or similar to large-scale monitoring to public data.

3) Legitimate Interests Assessments (LIAs):- LIA’s is the best practices exercise deployed by privacy specialist in reference to the situation where data controller looks for the legitimate interest likewise marketing operations. This exercise can consider legit as long as data controller can pursue it with reference to complies with data protection and other laws.

4) Data Protection Officer:- In order to run the GDPR compliances perfectly a Data Protection officer. An organization needs to hire DPO’s including public authority, organization, whose roles for this opportunity will be his/her involvement in the regular systematic monitoring of users personal data subject to a small and large-scale organization.

5) Processing Children’s Data:- Since GDPR has a serious regulation for acquiring data to children under 16 Years. In regards to this organization are assuring the data is it relates to checking of individual ages and gather consent of there guardians.

Mentor and Audit:-

Every business must acknowledge there relevance organization that the acquired data is protected by the law and they should be transparent with the same. Talking about transparency all the organization should define the scope of storing the specific data.

Collection the data should be in relation to the query or its need, no-irrelevant data should be stored. The Data shouldn’t be shared for non-relevance use or to any other organization without back checking it. Where it has to protect as well from hacking and even deleting it by the laws.

Moving towards GDPR there is a lot of space for improvement when it comes to protecting an individual. In the case scenario, the new beginning of ePrivacy  Regulation will bring even more transparency and good enough to monitor and audit data on the regular basis.

Also below is the graph how companies are moving toward the GDPR:-

GDPR DATA GRAPH

Everything you need to know about Outlook Rendering Issue!

Email Marketing

Outlook error is very common in the B2B marketing. Outlook renders HTML using Microsoft Word which means a whole host of problems for email marketers and designers. With poor support for HTML and CSS, you may come across the whole host of annoying quirks.

Outlook refers to render HTML emails instead of using Internet Explorer. Microsoft has dropped IE as the rendering engine for its security reasons. In this way, we can have better control over the active content the rendering engine can display, while if you use Internet Explorer to render HTML then it would display the whole thing and could run virus-infected email automatically.

Below are the key issues for building emails for Outlook:

1. Background images not supported

There different types of backgrounds you can use in your emails.

Full body background
Pattern Background
Graphic Background
Section-wide background

But, Outlook 2007-2013 do not support any of the above backgrounds, so the ideal solution for rendering is by using VML (Vector Markup Language).

2. Animated GIFs do not work

A newer version of outlook (2003+) does not support animated GIF but it will display just the first frame of the animation.

3. Border-radius property

It is one of the most commonly used CSS property but sadly it is supported in neither of the Outlook variants.

4. Links getting converted to purple or blue

The links in the Email will turn to either blue or purple, with an underline, regardless of what colour text is used, and the blue/purple underline persists when viewed on different email clients.

5. Rendering CSS issues

It does not support CSS floats, CSS positioning, Flash or other plugins, you can use XHTML instead of HTML.

How important it is?

As email marketing continues to rise and we cannot simply worry about how email marketing platforms perform when combined with lead generation technology, fed with CRM data and automated with marketing automation providers. We should not think ourselves with how it renders on other platforms.

Outlook is very popular in the B2B world and how emails render in Outlook is 70% of the B2B delivery environment for a lot of people hence this makes it a high-priority for everyone. That’s why you should take necessary measures to make sure emails sent to Outlook inboxes render as well as they can.

Our recommendations

Due to the lack of support for many CSS, we know that table-based layouts are a necessity for optimization or you can use conditional CSS to target Outlook 2016 specifically.

Fill your emails with useful content will be our suggestion. You can go a plain text HTML approach, which is best for Outlook and has seen click-through rates increase to 15%. Without a doubt, useful content trumps graphic discrepancies any day of the week.

Lastly, and we cannot stress this enough: test, test and test your emails again. Keep testing your emails for rendering issues because it is the only way to make sure your emails render consistently.

What can we expect?

Microsoft will come up with a new email client/rendering engine soon for the new Outlook Web App experience powered by Office 365. Till then Outlook.com is Microsoft’s email service (back-end) and Outlook Mail is the web email client (front-end) that will let you browse your Outlook.com email account.

On the web suite of apps, Outlook Mail is part of the Outlook. Outlook, or Office Outlook, is Microsoft’s desktop email client which can be used with Outlook.com email addresses or with any other email addresses.

How the Internet of Things is reshaping the World?

Internet Of Things

The Internet of things (IoT) is relatively a new concept which is slowly but surely making a place for itself in the business world. The Internet of Things is changing everything specifically in the workplace. There is no sign of IoT slowing down and if things remain the same for a few years, IoT may become the most important thing for businesses in the future.

What is the Internet of Things (IoT)?

It refers to a system of devices connected to the web and to each other such as coffee makers, light switches, fridges, garage doors, wearable devices, tablets, smartphones, headphones, washing machines, etc.

For example:

You can operate Smart toasters from your mobile phone with fine-tuning features for the perfect toast; central heating that can be turned on from the comfort of your car on your drive home from work.

How IoT Will Change Businesses in The Future?

By 2020 it is predicted that there will more than 25 billion web-connected devices. And, this is just a conservative estimate. Some experts even believe the number could be as high as 100 billion. If it is 25 billion or 100 billion, the number of devices that’ll be connected to the web by 2020 is significant enough for everyone to consider the impact IoT will have on businesses in the future.

In 2015, the amount spent by business on the internet of things rounded up to $700 billion and by 2019 this number is expected to increase to $1.3 trillion. Further, by 2020, IoT is expected to generate an additional $344 billion in revenues and lower costs by $177 billion. In fact, few U.S based organizations are already seeing an improvement in performance due to augmented reality and internet of things.

Over time, the internet of things will provide you with many little pieces of data and by putting together these pieces of data/ information you get a clear picture of your customers and/or the audience which you want to target in near future. To make sure that the resources of your organization don’t go to waste you need to combine the IoT with tools that help you to improve your targeted efforts.

Below are some of the ways that it will transform everyday life.

Ease Our Carbon Footprint

Internet of Things will give greener living accessible to all. Through the intelligent programming, we can use smart devices to control energy consumption and make choices that are friendly to the environment.

Better Healthcare 

IoT will contribute a lot in the healthcare sector because experts believe that new technology will help in improving drug management. It will also give enhanced patient experience and reduced errors in hospitals/clinics.

Smarter & Safer Cities

Can you visualize cities where parking is led by smart parking technology, where traffic lights are managed by traffic flow intelligence, where roads are a dream to drive on? Machine knowledge will make our towns, cities, and suburbs much safer for pedestrians and motorists.

Bottom line:

As everything is connected to the internet so it’s obvious that Internet of Things will increase in our day to day life and most of the technology needed for it has already been made. The IoT holds the potential to usher in sweeping changes in the way we work, play, entertain, farm and pretty much almost everything we do. India, with its strong network of software, engineering and manufacturing expertise is an excellent place to profit from the opportunities ahead, while also gaining from the productivity, cost savings and lifestyle improvement benefits.