Digital marketing has become one of the most essential tools for forward-thinking companies in order to fruitfully promote their business. Long gone are the days when having only an online presence across different platforms including websites, e-commerce or social media was enough.
To build a strong online presence, SEO is the only success mantra to get maximized goals and conversions as well as up your website rankings. Now with the help of real-time insights we can market the brand where the prospects spend more time. Google helps us gather relevant data on the basis of which search results have become more accurate, personalized as well as timely than ever.
With Google rolling fresh new algorithms every day in order to give users desired results, it has become very important for businesses to stay updated with the changing SEO trends and formulate their digital marketing strategies accordingly.
Amp up your SEO game by delivering the right information at the right time in a timely manner thus enhance customer experience. Let the customers find your business and buy your products. Here are the top every-changing SEO game trends that will dominate the year 2018 and will shape the digital marketing industry:
- Voice search will empower the world
Voice assistance has become one of the best medium to grab customer’s attention. It has been integrated into almost everything from mobile to TV’s to remote devices, even major companies like Google, Apple’s Siri and Microsoft’s Cortana have changed the way content is created and search engines are used. Nowadays people just directly say words or sentences to search anything. Thus, in order to socially advertise your brand, it is necessary for companies to integrate voice technology and include keywords in their websites that match the voice search results to make it SEO friendly. There are many analytical tools available that can help in figuring out the trending keywords to increase the traffic.
- Video content will expand wings
Confused how video which is already there since ages will cover the new social media marketing realm? Well, according to a study, Video SEO will account for over 82% of all the consumer internet traffic. The graph of this powerful medium is continuously rising, people love video advertisements, and many companies have also started providing webinars, tutorials etc. to facilitate user experience. Video SEO is here to stay and it is a good strategy to incorporate it into social media marketing strategy to take your business to new heights.
- Mobile application matters a lot
Accessibility of mobile has already taken the market by storm and the usage is just expected to increase in the coming years. In order to increase click-through and conversion rates make your websites mobile-friendly which makes easy for the users to access information anywhere, anytime. Mobile is unignorably big getting popular amongst major brands and is thus advisable to incorporate the same into your marketing gimmicks as well.
- Live quality content will attract customers
Content and keywords are the foundation of SEO helping to create personalized content based on customer’s buying patterns and experiences which can get more clicks and conversions. Quality of the content is extremely important to assure authentication of the brand. Next-gen companies have also adopted various techniques to take live content and engage customers with live videos and demos. The trend is rapidly rising covering all aspects of social media with Facebook one of the most popular social platform making the most of it.
- Featured snippets and answers
One of the new features of Google initiated to answer the queries of users, rich snippets are on the top of the search engine result page. Feature-rich snippets can be in the form of paragraphs, bullets or numbers making it easy for the users to search their answers quickly. Looking for favourable SEO results, implement this tactic and amp up your game. Higher the snippets higher the chances of increasing SEO.
The millennials are getting so connected to social media these days that they expect everything to get over there. Implementing SEO in your marketing plans, will not only help you stay ahead of your competitors but will also help amplify revenues and attract more fan base! Follow these SEO trends and increase the targeting of your most relevant customers as well as up your rankings in the search engines.